Digital Marketing Specialist

Job Responsibilities

• Manage full funnel paid campaigns and budget for brand and performance objectives (Google, Social, Amazon)
• Transform overarching business goals to paid goals and develop strategies that support the objectives.
• Provide analyses and insights to inform strategy
• Conduct ongoing research in the competitor market within the field of digital and paid marketing and advise the company on developments, best practices, and trends.
• Implement rigorous a/b testing, best practices and learning agenda efforts to deliver breakthrough campaigns and scale the channel
• Serve as internal expert on paid media to internal stakeholders, including presenting strategy, learnings, and results
• Actively identify new opportunities and solutions to improving the program based on industry trends, emerging technologies, new ad formats, etc.
• Partner with design teams to create artworks that drive campaign performance.
• Develop efficient processes to ensure campaigns are prioritized by impact and delivered on time
• Develop strategy for multichannel customers journeys that drive business goals and improve the customer experience
• Deliver personalized messaging at scale by designing and managing segmentation of our leads.
• A/B test messaging to optimize for conversion at each stage in our funnel.
• Report on campaign insights to understand business impact and inform future channel optimization
• Work with cross functional teams to develop ad hoc campaigns that meet business objectives while also supporting lifecycle marketing strategy
• Manage and optimize loyalty programs to increase CLV.
• Managing inbound marketing campaigns focused on businessdriven solutions
• Creating and implementing search engine optimization (SEO) strategies
• Analyze SEO performance to identify optimization opportunities
• Partner with internal and external teams to deliver design changes, technical SEO tasks, conversion optimization, and new landing page
• Lead creation of SEO performance reports on a monthly/quarterly basis, and provide insights to senior leadership
• Other duties as may arise from time to time, or as may be assigned to Employee.

Job Requirements

• 3 years relevant work experience within Ecommerce/Digital Marketing.
• Undergraduate degree (BA or BS) in a relevant Discipline with a proven record of achievement and accomplishment Preferred.
• Outstanding Communication, Interpersonal skills and writing skills.
• Strong work ethic, attention to detail, ability to accomplish multiple tasks while sticking to deadlines.
• Team player with great passion for learning and desire to go above and beyond.

About FOTILE Founded in 1996, FOTILE Group is a leading international manufacturer of High-end Kitchen Appliance. In China, FOTILE is the most successful high-end kitchen appliance manufacture, with 20,000+ employees, 28 German IF awards, 22 Red Dot Awards, Sales in over 30 countries, and over 40% market share of the Chinese high-end kitchen appliance market. Till 2021, FOTILE had gained 5,500 patents, among which over 1,000 are invention patents. As our slogan said, "FOTILE, A BREATH OF FRESH ENGINEERING.", FOTILE Group is a happy life solution provider with intelligence kitchen electricity as its core business, providing high-quality products and services for people. Fotile is the choice of appliance for over 17 million families around the world. Here in the U.S., FOTILE AMERICA LLC. is a fast-paced, customer-centric group with supportive team members and great work atmosphere. Come Join Our Team! We sincerely invite people with capabilities, passion, and willingness to keep growing to join us. Apply tot his job Apply To this Job