Digital Marketing Specialist

France, Colmar United States, Morristown (New Jersey) Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula for how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that’s the kind of work we want to be part of. As a Digital Marketing Specialist for Lonza’s Capsule & Health Ingredients Division, you will be a vital part of our innovative marketing team! You will develop, implement, and optimize sub digital marketing strategies to boost brand awareness, customer engagement, and lead generation. This role is essential to our ongoing growth and success. Environment where your creativity and analytical skills will excel, and your contributions will have a substantial impact!

Key Responsibilities

• Part of your role in our Digital Marketing Center of Excellence, collaborate with teams to educate, train and support optimization of digital marketing campaigns - globally and regionally
• Develop and implement strategic marketing campaigns across multiple channels including SEO, SEM, email, social media, trade media and display advertising to support lead generation and brand visibility.
• Analyze and optimize campaign performance using tools like Google Analytics, Looker Studio, and social media insights to ensure critical metrics and return on investment goals are achieved.
• Handle and update website content to align with marketing objectives, ensuring user experience is optimized for engagement and conversions.
• Work directly with content stakeholders to review and support engaging digital content, including graphics, blog posts, videos, and infographics, tailored to target audiences and aligned with the company’s brand guidelines.
• Collaborate closely with internal teams, including Global product marketing, regional marketing, sales, product management, and communications, to ensure campaign alignment with business objectives.
• Own the implementation of marketing automation tools and workflows to support personalized customer journeys and nurture marketing-qualified leads.
• Supervise digital trends and competitor activity to identify new opportunities for innovation, engagement, and performance improvement.
• Report regularly on digital marketing performance, generating insights and recommendations for strategic adjustments.
• Coordinate with external agencies and vendors for campaign execution, paid media, SEO/SEM, and other specialized marketing functions.
• Ensure compliance with data privacy regulations and company policies in all digital marketing activities.
• Ability to work collaboratively with internal partners.

Key Requirements

• Bachelor’s degree or equivalent experience in Marketing, Communications, Digital Marketing or a related field.
• 4-6 years of proven experience in digital marketing.
• Expertise in advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Proficiency with analytics and reporting tools like Google Analytics (GA4), Data Studio, and Power BI.
• Experience with social media management tools such as Sprout Social and Hootsuite.
• Familiarity with email marketing and automation tools including Marketo and Salesforce Marketing Cloud.
• Knowledge of SEO & SEM tools like Google Search Console, SEMrush, and Ahrefs.
• Experience with content management systems such as WordPress and Adobe Experience Manager.
• Basic solid understanding of design and creative tools like Canva and Adobe Creative Suite.
• Strong analytical skills and the ability to interpret data to drive insights and recommendations.
• Excellent communication and teamwork skills to work optimally with cross-functional teams.

The full-time base annual salary for this position is in the range of $88,000 and $120,840. Compensation for the role will depend on a number of factors, including the location of the successful candidate, qualifications, skills, competencies, experience, and job-related knowledge. Full-time employees receive a comprehensive benefits package including performance-related bonus, medical and dental coverage, 401k plan, life insurance, short-term and long-term disability insurance, an employee assistance program, paid time off (PTO), and more. Every day, Lonza’s products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically. People come to Lonza for the challenge and creativity of solving complex problems and developing new ideas in life sciences. In return, we offer the satisfaction that comes with improving lives all around the world. The satisfaction that comes with making a meaningful difference. Lonza is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a qualified individual with disability, protected veteran status, or any other characteristic protected by law. Reference: R67239 Apply Apply tot his job Apply To this Job