[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. PriceSenz is a challenger brand seeking a bold Marketing Director to lead their U.S. marketing efforts. The role involves defining market positioning, driving demand generation, and building a strong digital presence across North America, while collaborating with various stakeholders to create compelling marketing narratives.

Responsibilities

• Build and execute the North American marketing strategy from the ground up
• Develop clear positioning and messaging that differentiates the company from larger industry incumbents
• Own the digital marketing engine, including:
• SEO/SEM
• Paid media
• LinkedIn and social campaigns
• Marketing automation
• Email nurture programs
• Account-Based Marketing (ABM)
• Analytics and pipeline reporting
• Build a social-first content strategy across LinkedIn, YouTube, podcasts, webinars, and technical communities
• Create and amplify executive thought leadership and industry visibility
• Lead development of:
• White papers
• Technical blogs
• Case studies
• Solution briefs
• Videos
• Webinars
• Social content
• Drive analyst and media relations
• Partner closely with sales on strategic ABM programs targeting enterprise and service-provider customers
• Build customer advocacy programs and turn customer successes into market-facing stories
• Manage agencies, contractors, budgets, and future team growth

Skills

• 8+ years of B2B marketing experience with 3+ years in a leadership role
• Proven experience marketing a challenger brand, category creator, or disruptive technology company
• Strong digital marketing expertise across demand generation, paid media, social media, ABM, marketing automation, and pipeline creation
• Demonstrated success building and scaling marketing functions in high-growth environments
• Strong content and storytelling skills, with experience translating complex technical products into business value
• Hands-on experience using modern marketing approaches, including AI-powered content, campaign, and productivity tools
• Active presence on LinkedIn and a strong understanding of modern B2B social marketing
• Excellent communication and presentation skills
• Comfortable serving as a public-facing voice for the company
• Experience in networking, cloud infrastructure, cybersecurity, telecom, developer platforms, data center infrastructure, open-source software, or enterprise technology
• Familiarity with networking technologies such as: IP/MPLS, BGP, Layer 3 Routing, Broadband / BNG, Service Provider Networks, Data Center Networking, Open Networking / Disaggregated Networking
• Experience marketing to service providers, ISPs, hyperscalers, enterprise infrastructure buyers, or large technology organizations
• Experience working with industry analysts, media, and technology influencers
• Experience helping international companies expand into the North American market

Company Overview