[Remote] Head of Agent Channel Marketing

Note: The job is a remote job and is open to candidates in USA. ERGO NEXT Insurance is a technology-led provider of small business insurance, dedicated to helping entrepreneurs thrive. They are seeking a Head of Agent Channel Marketing to create and execute marketing strategies for the agent channel, manage marketing budgets, and oversee key personnel to drive growth.

Responsibilities

• Create and execute the overall marketing and advertising strategy for the agent channel
• This includes partnering with the insurance team on new product and sector launches
• Working with the marketing teams of our Top 50 national brokers, agency group partners, and wholesalers (where allowed) to create and deliver co-sponsored marketing campaigns
• Develop performance marketing processes to analyze success of campaigns
• Create and oversee the marketing budget for the agent channel
• Manage and oversee key personnel such as marketing managers, copywriters, graphic designers, and other stakeholders that drive growth in the agent channel
• This includes providing OKR management, creative direction, creating content or briefs, final approvals, and implementation
• Manage our convention exhibitor strategy, organizing calendar, logistics, swag purchasing, and more
• Oversee and manage external advertising strategy, including analyzing results, creating ad copy and assets, collaborating with the Google and Bing SEM teams, and more
• Create marketing assets for the sales team; including training presentations, flyers, promo videos, and more
• Oversee our incentive programs, gifts, and promotional gifting
• Collaborate with PR and social media team for external communications
• Collaborate with other key stakeholders such as product, sectors, and IPM to align their release efforts with our communication and marketing strategy

Skills

• 5+ years of experience of marketing to independent agents
• Understand how to drive performance marketing campaigns - tracking the success of what we deliver
• Experience managing direct reports and cross functional partners
• 5+ years of experience managing or overseeing SEM campaigns

Benefits

• Annual performance-based incentive program
• Partially subsidized medical plan
• Fully subsidized vision/dental options
• Life insurance
• Disability insurance
• 401(k)
• Flexible paid time off
• Parental leave

Company Overview