[Remote] Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. Dashlane is looking for a data-driven Marketing Business Analyst to support their Growth Marketing team. In this role, you will be responsible for maintaining accurate marketing funnel reporting and ensuring data integrity while collaborating with various teams to improve processes and reporting methodologies.

Responsibilities

• Build, maintain, and distribute recurring reports covering the full marketing funnel: Leads, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Sales Accepted Leads (SALs), and pipeline contribution
• Track funnel conversion rates, lead velocity, and stage-to-stage progression to identify trends and opportunities
• Partner with Growth Marketing to develop dashboards and reporting cadences that align with campaign cycles and weekly business GTM reviews
• Conduct regular audits of marketing and sales data in Marketo & Salesforce to identify and resolve discrepancies, duplicate records, missing fields, and attribution errors
• Investigate anomalies in lead volume, conversion rates, or pipeline values and escalate or resolve root causes in collaboration with Revenue Operations and Marketing Ops
• Define and enforce data standards for lead statuses, campaign attribution, and funnel stage definitions
• Act as a liaison between the Growth Marketing, Sales, and Revenue Operations teams to ensure consistent funnel definitions and aligned reporting
• Support campaign performance reviews by connecting marketing activity to downstream pipeline and revenue outcomes
• Participate in go-to-market planning by providing historical funnel benchmarks and forecasts
• Identify gaps in current data capture, reporting processes, or tooling and recommend scalable improvements
• Document reporting methodologies, data definitions, and standard operating procedures

Skills

• 3-5 years of experience in a marketing analyst, business analyst, or marketing operations role
• Strong proficiency in Salesforce CRM — including building reports and dashboards, understanding lead/contact/opportunity objects, and diagnosing data issues
• Solid understanding of B2B marketing funnels and lead lifecycle stages (Leads, MQL, SQL, SAL, pipeline)
• Experience with BI or data visualization tools (e.g., Tableau, Omni)
• Advanced Excel/Google Sheets skills; comfort with large datasets
• Strong attention to detail with a track record of catching and resolving data discrepancies
• Experience with marketing automation platforms (e.g., Marketo) and their Salesforce integrations
• Familiarity with SQL for querying data warehouses or CRM data
• Read logic from DBT
• Exposure to multi-touch attribution models
• Experience working within a high-growth SaaS or technology environment

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