Performance Marketing Specialist

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000 businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

MaintainX is looking for a Performance Marketing Specialist to manage Google Ads and Microsoft Ads campaigns end-to-end, including keyword strategy, ad copy, bidding, and targeting. This role will optimize performance to improve CPL, CVR, and pipeline, manage budgets, run A/B tests, and analyze search queries for opportunities.

What you’ll do

• Own day-to-day management of Google Ads and Microsoft Ads (Bing) campaigns, including keyword strategy, ad copy, bidding, and targeting.
• Monitor performance and proactively optimize campaigns to improve CPL, CVR, and pipeline efficiency.
• Track and manage SEM budget pacing, flagging opportunities or risks.
• Conduct search query analysis to identify negative keywords, new opportunities, and gaps in coverage.
• Execute A/B testing for ad copy, landing pages, and bidding strategies to maximize performance.
• Support reporting on spend, lead volume, QLs, SQLs, and pipeline contribution, providing insights to inform strategy
• Partner with Marketing Ops to ensure campaign tracking, attribution, and reporting are accurate and aligned with business goals.
• Stay up to date on industry best practices, search platform updates, and competitor activity to inform strategy.

About you

• 4-year bachelor’s degree (quantitative field of study strongly preferred).
• You have 2–4 years of hands-on experience managing SEM campaigns and a strong understanding of keyword strategy, bidding models, budget management, and account structure best practices.
• You have experience with budget management, pacing, and optimization across large-scale SEM programs.
• You play to win. Competition motivates you, and you thrive in high-performance environments where the bar is always rising.
• You’re innately curious — always asking “why,” testing new ideas, and digging deeper than what’s on the surface.
• You’re analytical and detail-oriented, but also creative in problem-solving. You love finding insights in the data that others miss.
• You’re relentless about improvement — “good enough” isn’t good enough when there’s a chance to optimize.
• You’re a true team player: you bring energy, resilience, and collaboration to help the team succeed.
• Above all, you take ownership. You don’t just execute campaigns — you care about driving real business impact.

What’s in it for you

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.