KOL Marketing Lead

About UR

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.

Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

Role Overview

We're hiring someone who understands fintech marketing dynamics and can spot, pitch, and manage influencers who move culture and shape narratives, i.e influencer campaigns, neobank partnerships, and TikTok creators who make payments, investing, and lifestyle content go viral.

You'll be the bridge between influencers, thought leaders, and our product marketing — making sure campaigns don't just look good, but actually land with the right users.

Key Responsibilities

• Influencer Strategy & Pipeline

  • Identify, vet, and onboard fintech/finance influencers across TikTok, Linkedin, YouTube, and X.

  • Build a pipeline of LinkedIn thought leaders in payments, fintech, and Web3.

  • Partner with the marketing team to continuously source new KOLs.

• Campaign Development

  • Design and execute influencer campaigns that drive engagement, acquisition, and credibility.

  • Balance “fun, creative content” (memes, reels, TikTok trends) with “serious thought leadership” (LinkedIn posts, podcasts, fintech blogs).

• Stakeholder Management

  • Own end-to-end influencer relationships: negotiation, contracts, creative briefs, content review, and performance tracking.

  • Coordinate across product, marketing, and leadership to ensure influencer campaigns map to product launches and UR's positioning.

• Performance & ROI

  • Define KPIs for influencer campaigns (reach, engagement, acquisition cost, ROI).

  • Build reporting dashboards to keep leadership looped in on performance.

What We're Looking For

• Background: 3–6 years in influencer marketing or partnerships, ideally with fintechs, neobanks, or consumer tech apps.

• Influencer chops: Hands-on experience managing influencer deals, from micro to macro, across TikTok/Instagram/YouTube.

• Thought leadership savvy: Comfort working with LinkedIn KOLs in fintech/Web3, not just “hype influencers.”

• Product literacy: Ability to understand and communicate payments, card products, and fintech UX in a way that influencers can run with.

• Creative pulse: Strong sense of what “works” on TikTok/Instagram today — trends, reels, and storytelling mechanics.

• Global lens: APAC-first experience (Singapore preferred), with ability to work across diverse markets.

Bonus Points If You…

• Have built influencer programs for Revolut, Wise, Monzo, Grab, or other fintech/neobanks.

• Can demonstrate measurable ROI from past influencer campaigns.