Director, Research WhatsApp Business Lead

WhatsApp drives the adoption of Meta monetization products in parts of the world where we have historically had smaller revenue opportunities. In order to grow the Meta ecosystem, we are bringing online both first time online businesses from around the world as well as marketeers looking to grow WhatsApp as their next big channel. The Business Products team, based in Meta Headquarters, is at the forefront of enabling businesses to run their entire operations from the WhatsApp Business app.We are seeking an experienced and strategic Director of Research to lead our WhatsApp Business research team; with a background in user experience research, leadership skills, and working with cross-functional teams. The Director will lead a team of researchers focused on Business app growth, Business AI, Paid Messaging, Meta Verified for WhatsApp to build a unified vision of the app and the value to businesses it can deliver while maintaining message quality. Director, Research WhatsApp Business Lead Responsibilities:

• Lead and manage a team of UX researchers: Provide guidance, mentorship, and support to help team members grow and develop their skills
• Develop and execute research strategies: Collaborate with product leaders to identify research needs, design studies, and analyze data to inform product decisions related to WhatsApp Business
• Conduct complex research projects: Design and execute qualitative and quantitative research studies, including interviews, surveys, usability testing, and ethnographic research to understand business needs and behaviors on WhatsApp
• Communicate research findings: Present research results to stakeholders, including product leaders, designers, and engineers, to inform product decisions that balance business needs with user experience
• Influence product strategy: Use research insights to advocate for user-centered design and influence product roadmaps for WhatsApp Business
• Stay up-to-date with industry trends: Participate in conferences, workshops, and online forums to stay current with the latest research methods and technologies related to business messaging and monetization
• Collaborate with cross-functional teams: Work closely with product management, design, engineering, and marketing to ensure research is integrated into the product development process for WhatsApp Business
• Develop and manage budgets: Oversee research budgets, including vendor contracts and internal resources

Minimum Qualifications:

• 10+ years of experience in user experience research: Proven track record of leading research teams and conducting complex research projects
• Proven experience in leadership and management skills: motivating and guiding team members, as well as building and maintaining relationships with stakeholders
• Proficiency in qualitative and quantitative research methods, including survey design, statistical analysis, and data visualization
• Executive communication and presentation skills: Demonstrated experience of communicating complex research findings to technical and non-technical audiences
• Demonstrated experience to think critically about research findings and translate them into actionable recommendations
• Experience working closely with cross-functional teams and stakeholders to achieve shared goals

Preferred Qualifications:

• Master's degree in Human-Computer Interaction, Psychology, Sociology, or related field: PhD preferred
• Experience with business messaging platforms: Familiarity with business messaging platforms, including WhatsApp, Facebook Messenger, or WeChat
• Knowledge of advertising and marketing principles: Basic understanding of advertising and marketing concepts, including targeting, segmentation, and positioning
• Experience with data analysis tools: Familiarity with data analysis tools, including SQL, Excel, or Tableau
• Have experience working with teams on commerce experiences enabled by GenAI
• Have experience in working with Monetization efforts
• Experience partnering with Data Science and Product Growth around quantified funnel conversion, experimentation and strategic and tactical improvements

About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]. $239,000/year to $308,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Apply tot his job Apply To this Job