Head of Strategy for Marketing, Communications and Corporate Social Responsibility
Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM’s products and services. When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. Your role and responsibilities We’re looking for a seasoned Strategy Leader to join our enterprise Marketing, Communications and CSR (MCC) team and shape the future of MCC. As the Head of Strategy, you will lead the charge in identifying emerging trends, designing forward-looking strategies, and driving transformative initiatives that position MCC to lead with innovation and impact—one year and beyond.
Key Responsibilities
Strategic Planning & Foresight
- Lead the development of MCC’s Spring Strategy and Fall Plan, aligning with enterprise priorities and market dynamics.
- Identify and anticipate future trends in marketing, communications, CSR, and public affairs.
- Build and maintain a long-term strategic roadmap that ensures MCC remains future-ready and resilient.
Innovation & Transformation
- Spearhead the MCC AI Strategy, identifying opportunities to embed AI across the function.
- Drive organizational design strategies to evolve MCC into a future-fit, agile structure.
- Lead high-impact, time-sensitive initiatives through a dedicated SWAT team model.
- Collaborate closely with MCC Technology and Planning teams to operationalize strategy through tech and workflow innovation.
Talent & Capability Building
- Design and implement tailored talent development programs for both emerging and senior MCC professionals.
- Partner with HR and business leaders to build critical capabilities for the future of MCC.
Benchmarking & Measurement
- Lead benchmarking efforts to assess and evolve MCC’s operating model against industry best practices.
- Collaborate with the Analytics team to define and refine measurement strategies that track the impact of MCC initiatives.
Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise
- 10+ years of experience in strategy, consulting, or transformation roles—ideally within or supporting Marketing, Communications, or CSR.
- Proven ability to lead cross-functional initiatives and drive organizational change.
- Strong analytical and problem-solving skills; able to distill complexity into clear, actionable insights.
- Experience with AI, digital transformation, or emerging technologies is a strong plus.
- Exceptional communication and stakeholder engagement skills.
- Comfortable navigating ambiguity and leading through influence.
- Visionary Thinker: Anticipates what’s next and sees around corners.
- Strategic Operator: Balances long-term vision with the ability to influence near-term execution.
- Agile Leader: Thrives in dynamic environments and brings others along the journey.
- Collaborative Partner: Builds trust and alignment across diverse stakeholders.
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