Automotive Digital Sales Specialist
Help Wanted: Automotive Internet Marketing Specialist Join Our Dynamic Team! Are you passionate about both cars and the digital world? Do you thrive in a fast-paced environment where innovation and creativity are valued? Are you ready to help drive the success of one of the region’s leading automotive dealerships? If so, we invite you to apply for our Automotive Internet Marketing Specialist position!
About Us
We pride ourselves on delivering exceptional customer experiences and offering an extensive selection of new and pre-owned vehicles. Our commitment to honesty, integrity, and excellence has made us a trusted name in automotive sales and service. As we are looking to expand our online presence and reach more customers in today’s digital marketplace, we need a skilled, energetic, and resourceful Internet Marketing Specialist to join our team. Position Overview The ideal candidate will be a digital-savvy marketer with a passion for the automotive industry, a knack for storytelling, and a proven track record in online advertising and lead generation. Key Responsibilities · Develop, implement, and manage comprehensive digital marketing campaigns across multiple platforms including Google Ads, Facebook, Instagram, YouTube, TikTok, and automotive-specific websites. · Create compelling content and engaging vehicle listings that attract potential buyers and showcase our inventory. · Optimize our dealership’s website for SEO to increase organic traffic and improve search engine rankings. · Monitor, analyze, and report on the performance of online marketing efforts, using Google Analytics and other tools to measure ROI. · Manage our dealership’s social media presence, including regular posting, community engagement, and responding to customer inquiries. · Coordinate with sales and service teams to ensure accurate and up-to-date information is presented online. · Collaborate with photographers and videographers to produce high-quality vehicle photos and walk-through videos. · Design and distribute targeted email marketing campaigns to current and prospective customers. · Stay up to date on the latest digital marketing trends, tools, and best practices in the automotive industry. · Assist with online reputation management by monitoring reviews and responding to feedback on platforms such as Google, Yelp, and Dealer Rater. · Contribute creative ideas for promotions, events, and digital advertising that drive traffic and generate leads. · Utilize dealership CRM systems to track online leads and support the sales process. Desired Qualifications · Bachelor’s degree in marketing, communications, business, or a related field preferred. · Minimum of 2 years’ experience in digital marketing, preferably within the automotive industry or a dealership environment. · Demonstrated knowledge of SEO, SEM, social media advertising, and email marketing platforms. · Familiarity with online vehicle listing platforms such as Autotrader, Cars.com, CarGurus, and dealer websites. · Proficiency with graphic design tools (such as Canva, Photoshop, or Illustrator) and basic video editing software. · Experience using Google Analytics, AdWords, and social media management tools. · Excellent written and verbal communication skills, with attention to detail and an eye for compelling storytelling. · Ability to analyze data and campaign performance, providing actionable insights to improve results. · Strong organizational skills, with the ability to manage multiple projects and deadlines simultaneously. · Positive attitude, self-motivated, and comfortable working independently as well as within a collaborative team setting. · Genuine interest in cars and the automotive industry is a plus! What We Offer · Competitive salary based on experience and qualifications. · Performance-based bonuses and incentives. · Comprehensive benefits package including health, dental, and vision insurance. · 401(k) plan with employer match. · Paid vacation and holidays. · Opportunities for professional development and training in the latest marketing technologies. · Employee discounts on vehicles, service, and parts. · Supportive, collaborative team environment where your ideas are valued. · Modern workspace with the latest technology and resources. · Flexible scheduling options. · Fun, dynamic work culture centered around automotive enthusiasm and customer satisfaction. Why Join Us? At the heart of our success is our people. We believe that embracing creativity, diversity, and initiative empowers our team to achieve great things. As our Automotive Internet Marketing Specialist, you’ll have the opportunity to make a real impact—not only on our dealership, but on the way, customers discover, research, and purchase vehicles online. Your work will help shape our digital brand, attract new buyers, and deliver the modern car shopping experience our customers expect.
How to Apply
Ready to accelerate your career with us? We’d love to hear from you! To apply, please submit your resume, cover letter, and a brief portfolio (if available) showcasing previous digital marketing work via this ad. In your cover letter, tell us why you want to work in automotive internet marketing and what unique skills you would bring to our team. Join Our Journey! If you’re ready to combine your love of cars with cutting-edge digital marketing, don’t miss this chance to join our talented team. Help us drive into the future by making online connections that matter and building lasting relationships with customers across our community. Apply today and become a key part of our dealership’s continued success! Job Type: Full-time Pay: $45,000.00 - $75,000.00 per year Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Paid training
- Vision insurance
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