Digital Marketing-Sr Mgr
About the position When you join Verizon's Digital Media Center of Excellence, you will be responsible for leading digital, programmatic and paid social media strategy, execution and optimization across all inventory types to achieve brand and business objectives. You will structure, build, and lead a team of strategists that will execute the programmatic and paid social activations across select units within Verizon Consumer Group. You will partner with our agency teams to ensure digital activations are enabled through the most effective path to deliver outcomes. With your expert knowledge of the tech landscape and the evolution of programmatic and paid social buying, you will keep internal leadership educated on emerging technologies. You will engage and influence stakeholders across the organization with respect to media implementation, technology and operations while managing and developing the in-house team. Responsibilities include owning, developing and executing bold, innovative strategies for Verizon's approach to programmatic and paid social. You will oversee campaign planning and activation, ensuring holistic digital strategy meets standards and KPIs. You will partner with Yahoo and other partners on driving their product roadmaps and expanding their capabilities into the broader marketplace. Additionally, you will collaborate closely with other media leaders (Brand, Business, Search, Social, Analytics and our agencies) that support the execution and strategy. You will also inform internal teams on the evolution of programmatic technology and paid social strategy, including what's leading in the marketplace, what tech can be utilized, and the best creative/audience approach to deliver this goal.
Responsibilities
- Owning, developing and executing bold, innovative strategies for Verizon's approach to programmatic and paid social.
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- Oversight of campaign planning and activation; ensuring holistic digital strategy meets standards and KPIs.
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- Partnering with Yahoo, and other partners, on driving their product roadmaps and expanding their capabilities into the broader marketplace.
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- Partnering closely with other media leaders (Brand, Business, Search, Social, Analytics and our agencies) that support the execution and strategy.
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- Collaborating across partner units within Verizon (Operations, Experience, Technology, CRM) to create improved digital experiences across all touchpoints.
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- Informing internal teams on the evolution of programmatic technology and paid social strategy; i.e. what's leading in the marketplace, what tech can be utilized, what is the best creative/ audience approach to deliver this goal.
Requirements
- Bachelor's degree or four or more years of work experience.
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- Six or more years of relevant work experience.
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- Marketer/agency/consultative services experience in programmatic media strategy and investment.
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- Experience with analysis and reporting.
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- Experience leading projects across multiple stakeholders.
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- Experience managing a high performing team.
Nice-to-haves
- Strong interpersonal and presentation skills.
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- Fluency in data-driven targeting and reach strategy.
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- Experience managing teams of at least five people and establishing high team morale through constant change and intense workloads.
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- Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
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- Ability to manage all self-serve programmatic and social channels (display, video, social, dOOH, audio, native) and launch new channels.
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- Experience with primary buying platforms & formats (Google, Amazon, Yahoo, Facebook/Instagram, Snap, Twitter, Pinterest).
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- Experience with leading data-driven media technology (Liveramp, Adobe AAM, Epsilon, Acxiom).
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- Experience with ad serving platforms (Google Campaign Manger, Innovid).
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- Knowledge of Ad verification and brand safety tools (IAS, DoubleVerify, Moat).
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- Experience with management of programmatic budgets of at least fifty million dollars.
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- Programmatic leadership experience within Agency Trade Desks, Management Consultancies or brands with in-house programmatic capabilities.
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- Knowledge of the evolution of programmatic media; how video, social, display, native, branded content became purchasable programmatically.
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- Experience making recommendations regarding tech adoption, based on thorough awareness of the current and emerging programmatic tech landscape.
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- Experience with management of agency relationships and resources, and ability to influence across divisions, departments and teams.
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- Experience building and executing programmatic buying strategy.
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- Ability to maintain accurate financial records.
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- Ability to analyze data, optimize, and ensure campaign goals are being fully met.
Benefits
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