Growth Marketing Manager, Offline
Skylight is a technology startup based out of Los Angeles and San Francisco. Our mission is to connect loved ones by creating the world’s simplest products and services that improve family life. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Our founders are former venture capitalists and serial entrepreneurs, who have scaled this business to $100M+ in annual revenue while being completely bootstrapped. We think often about the thousands of smiles we are able to put on our customers’ faces each day, and it fills our hearts with purpose. That’s why we have been working hard to expand our team and invent, so that we can continue to bring the magic of Skylight to millions of loved ones throughout the world. We are looking for a results-driven and highly motivated problem solver who has experience driving growth across offline channels. As the Growth Marketing Manager at Skylight, you will report directly to the Director of Growth and be responsible for efficient customer acquisition through new channel exploration. This role is a great opportunity for someone who is equal parts analytical and entrepreneurial, with a desire to build our offline marketing strategy from the ground up. Responsibilities:
- Work closely with the Director of Growth to launch offline channels including but not limited to Podcast, Radio, Linear TV, and CTV
- Manage channels to CPA targets through media planning, creative, targeting, and other optimizations.
- Champion our offline test-and-learn agenda, continuously refining and optimize existing tactics while actively identifying new channels and strategies – with a focus on high impact and scalability
- Own offline measurement, utilizing a combination probabilistic and deterministic offline measurement methodologies to best attribute channel performance
- Partner with the creative team to ideate, execute, and iterate on creative concepts to improve the incremental impact of your channels
- Lead relationships with Skylight’s offline media agencies, ensuring effective execution, reporting, and budget management
Requirements
- 4+ years of experience in growth marketing on offline channels (Podcast, Radio, TV, and CTV)
- Experience optimizing advertising campaigns based on performance KPIs (ROAS, CAC, etc.)
- Proven track record of successfully launching, optimizing, and scaling new offline channels
- Experience leveraging incrementality testing to optimize and improve media performance
- Cross functional work experience (Creative, Legal, Data, Engineering, etc.)
- Highly curious, with data-driven mindset and creative problem solving skills
Nice-to-Haves:
- Experience in DTC and eCommerce
- Experience with GA, Amplitude, or other analytics tools
- Programmatic media buying experience (TTD, DV360, Amazon)
Benefits
Our competitive compensation package includes:
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Except November & December)
Equal opportunity employer Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board! For Colorado-based candidates, the range being offered for this role is $120-160K based on experience and for California-based candidates, the range being offered for this role is $120-160K based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Apply tot his job