Senior Email Marketing & Campaign Specialist

Paytronix is a cloud-based digital guest engagement platform for the hospitality industry. Our innovative, unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications, and strategic insights to more than 1,800 leading restaurant and convenience store brands. Our valued clients leverage the power of Paytronix across 50,000 sites globally to create seamless, personalized, and brand-authentic experiences that foster lasting relationships with their customers. For more than 20 years, Paytronix has been a trusted partner helping brands maximize the lifetime value of their guests and grow more profitable businesses. For more information, visit www.paytronix.com.

The kind of person we’re looking for:

We are looking for a creative and analytical Email Marketing Specialist to join our marketing team.

The Email Marketing Specialist’s responsibilities will include managing all aspects of email marketing campaigns, including market research, content creation, and reporting on results.

You should also be able to promptly resolve any issues that may arise before and during the implementation of campaigns.

Our ideal candidate is proficient in email marketing tools, has a strong understanding of consumer behavior, and an ability to analyze data to improve the effectiveness of campaigns.

The kind of stuff you’ll be doing:

• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar, and spelling
• Write newsletters including all company updates
• Upgrade email templates using graphics, personalization and advanced features – the ability to create new email templates is a plus!
• Analyze campaign performance to suggest and implement improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices
• Create publish organic social media posts that align with email campaigns

The kind of skills/experience you’ll need:

• Minimum 2-3 years of experience as an Email Marketing Specialist or similar role
• Proficiency in marketing automation technology – (HubSpot) is a plus!
• Familiarity with analytical and database tools, including Google Analytics 4
• Excellent written communication and copywriting skills
• Strong project management skills and attention to detail
• Experience creating and analyzing reports in Salesforce
• An ability to work under tight deadlines
• Degree in Marketing or relevant field

Reports To:Senior Manager, Marketing Automation Operations

Salary range: $70k-$80k

Benefits:

At Paytronix, we offer a wide variety of benefits aimed at allowing our employees to prioritize their well-being, and be their best selves:

Retirement

• Paytronix allows employees to contribute to their 401k through Fidelity. The company plan matches 100% of the first 5% of an employee’s contribution based on individual salary.

Medical

• Paytronix offers medical and dental benefits through Blue Cross Blue Shield, and vision insurance through EyeMed.

• Paytronix offers plans to contribute to Health Savings Accounts (HSA).

Personal:

• Employees that are expecting receive a generous Parental Leave offering.
• Paytronix offers company-paid Short-term and Long-term Disability, and Life Insurances.
• Accrued PTO (Paid Time Off), off during public holidays, and “floating” holidays.

Voluntary benefits include

• Protection from identity theft.
• Legal coverage for matters including, but not limited to: home and real estate, estate planning, and elder care.

Originally posted on Himalayas