Content Writer

Join ShiftCare. Write. Influence. Scale with Tech.

About Us ShiftCare is Australia’s #1 care management platform, trusted by over 5,500 providers and 150,000+ carers globally. We help care businesses spend less time on admin and more time with their clients. Now, we’re scaling fast, and we need a talented writer to help tell our story and drive real results.

About the Role We’re looking for a curious, tech-savvy Content Writer to support our global content strategy. You’ll collaborate with our Content Marketing & Design Manager to create and optimise content across blogs, email, social, and more with SEO, lead generation, and customer education in mind. You'll also explore and leverage AI tools to speed up research, ideation, and content production.

You’re perfect for this if you...

• Have a passion for writing but think like a marketer.
• Stay on top of trends in AI, SEO, and digital marketing.
• Are driven by efficiency and excited to test tools like ChatGPT, Jasper, or SurferSEO.
• Thrive in remote, async teams and want to grow with a fast-moving company.

Key Responsibilities

• Write and edit blog posts, landing pages, email campaigns, gated content, and more.
• Use AI tools to support ideation, drafting, repurposing, publishing.
• Maintain an editorial calendar aligned with business and campaign priorities.
• Repurpose long-form content into short-form assets for social/email.
• Collaborate with designers and video editors to bring content to life visually.
• Stay on top of competitor content, audience trends, and keyword performance.
• Contribute to knowledge bases, product marketing copy, and onboarding flows when needed.

Requirements

• 2+ years of writing or content marketing experience (SaaS or B2B preferred).
• Demonstrated use of AI tools (e.g. ChatGPT, Jasper, Notion AI, GrammarlyGO, SurferSEO).
• Familiarity with SEO basics, and CMS platforms like WordPress.
• Strong English writing and editing skills with great attention to detail.
• Highly organised with excellent time and self-management in remote teams.
• Bonus: basic graphic editing in Canva or ability to brief designers clearly.

ShiftCare’s innovative software platform helps Australia’s disability support providers, in-home aged carers and allied health professionals, streamline the way they do things.

By creating efficiencies in rostering, client management and billing, we enable businesses to grow, while creating more time for what matters most – supporting clients, and helping them lead healthier, happier lives.