Digital Marketing Analyst (Short-Term Project – Meta + Google Ads Strategy)

Canyon Design Build is a high-end residential design-build firm serving select cities in the California East Bay. We’re looking for a U.S.-based digital marketing strategist for a short-term, tactical project focused on Meta Ads and SEM—designed to clarify, simplify, and set the stage for in-house execution. This is a tactical role centered on clarity, visibility, and control. We’re looking for someone who can turn research and analysis into structured, checklist-style systems that plug directly into our project management tools. Deliverables should be actionable, detailed, and designed for internal use—not locked behind proprietary platforms or long-term retainers.

• Audit and improve what’s already in place
• Research and define what we should be doing
• Build clear checklists and SOPs covering every element—audiences, budgets, copy specs, landing page needs, reporting setup, and more
• We want a complete tactical roadmap—not just strategy slides or vague recommendations. The end goal is a self-contained toolkit that empowers our team to confidently manage and scale digital ad efforts in-house.

Meta Ads (Immediate Focus) We currently boost weekly Meta posts with small budgets and have Pixel installed. Now we need to make this system smarter, more efficient, and easier to manage.

• Auditing our Meta Ads and Pixel setup
• Refining and standardizing audience
• Recommending objectives for weekly boosts (engagement vs traffic)
• Analyzing competitor creative and providing best-practice suggestions
• Defining ideal post structure: copy, CTA, image/video specs
• Creating a repeatable weekly checklist for internal team to boost posts
• Improving backend reporting via Meta and GA4 (as applicable)

Google SEM + Local Services Ads (Research & Planning) We’re not currently running Google Ads. This phase is all about building a small-scale, high-ROI plan we can use to test and expand over time. We need to start very lean and layer complexity only where it adds value.

• Competitive research: who’s bidding on remodel-related terms in our market
• Lean keyword list: focused on local, high-intent, high-ROI searches
• Targeting definition: refining zip codes from our larger map based on household income, age, and other filters
• Campaign framework: number and types of ads, landing page needs, budget estimates
• Copy and creative guidelines: character counts, specs, suggested portfolio content
• GA4 analysis: what’s set up now, and what’s needed to track ad performance
• Local Service Ads research: viability, setup requirements, and ROI projections

Deliverables

• Meta Ads Playbook: content strategy, audience guidance, backend SOP
• Google SEM Toolkit: campaign structure, targeting, budget plan, checklist
• Landing Page & Ad Creative Guide: detailed requirements for content and specs
• All research and analysis, documented clearly for future reference and reuse
• Everything should be broken into steps, organized for visibility, and usable by our internal team without needing ongoing contractor oversight.

Project Logistics

• Start: As soon as possible
• Schedule: Up to 2 days/week, ideally Wednesdays and Thursdays
• Initial commitment: 4 weeks
• Extension: Possible, based on progress and next-phase needs
• Communication: Weekly check-ins; responsive during Pacific Time hours
• This is not a long-term executional contract. After the initial phase, we’ll evaluate what remains and decide if continued support is needed—on our timeline.

Who You Are

• U.S.-based and experienced in lean, highly targeted ad strategy
• Meticulous with documentation—your checklists are airtight
• Transparent and communicative, with zero mystery around process
• Comfortable reviewing work live and helping clients understand the systems
• Familiar with the behaviors and expectations of high-income homeowners

Required Skills

• Meta Ads setup and boosted post optimization
• Pixel configuration and Meta Events Manager
• Google Ads (Search) campaign setup and targeting
• Localized keyword research for home remodel services
• Ad copywriting guides with attention to character limits and engagement tactics
• GA4 configuration and reporting setup
• WordPress landing page creation/editing (no custom dev needed)
• Budget planning and bidding strategies for small-scale campaigns

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