Digital Experiences Lead

Company Description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Marketplace’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Advisor is hiring! We are looking for a Digital Experiences Lead to join our growing Business Transformation team. We are continuing to expand our focus into Social and Native platforms to generate traffic and revenue and this person will have ownership of the UX of these funnels.

Responsibilities:

• Managing the end-to-end experimentation process, including hypothesis setting, test design, KPI selection and goals, test execution, results measurement and longer term recommendations

• Work independently and alongside other members of the Digital Experiences team, providing thoughtful guidance and strong leadership development, to the business and wider team from a UX standpoint

• Works closely with functional leaders across the organization to ensure products, sites, or landing pages are optimized for the customer experience

• Responsible for creating, defining, and improving our current CRO strategy and UX optimization processes, frameworks, and infrastructure

• Support Design, Operations, Product, and Engineering teams with the creation of new features and tools that enhance the customer experience and drive additional revenue

• Analyze on-site performance against core KPIs that align with the broader business goals

About You:

• At least five years of experience in a Product Analytics, User Experience (UX), or CRO role with an emphasis on proactive optimization and feature development

• Previous experience in optimizing user experience and commercial performance of Social and Native funnels are a bonus

• Experience developing a small team from the ground up

• Strong ability to coordinate with different stakeholders to produce an optimisation strategy

• Expertise in UX best practices, experimentation infrastructure, conversion rate optimization, and AB testing

• Experience with user testing platforms and developing user testing interviews and surveys

• Strong knowledge of SQL and dashboarding tools, such as Tableau

• Google Analytics or other analytic platform experience

• Ability to blend quantitative and qualitative data to understand user behavior and be able to identify key metrics

• Strong knowledge of statistics and implementation to large-scale experimentation, ensuring best practices throughout optimisation process

• Experience using custom CMS

• Excellent problem-solving and analytical skills

• Ability to prioritize across different projects to focus on highest-impact work

• High level of attention to detail

• Comfortable working collaboratively with teammates across multiple geographies and time zones

Benefits

• Competitive salary
• Medical, dental and vision coverage
• 35 Days of PTO (Including Bank Holidays)
• Day off the 3rd Friday of every month
• Disability coverage
• Employee assistance program
• Paid parental leave program

Additional Information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Originally posted on Himalayas