Marketing Director
Are you a marketing leader who thrives in high-growth, high-impact environments? At maxRTE, we’re redefining how hospitals manage real-time eligibility, prior auth, and insurance discovery—and we’re looking for a Marketing Director to take our growth to the next level. In this role, you’ll lead end-to-end marketing strategy, drive demand for new products, and partner with our sales team to turn insights into action. If you're energized by building, testing, and scaling in a fast-moving startup, we’d love to meet you.
- Marketing Strategy Development: Develop and execute a comprehensive marketing strategy focused on generating demand and fueling our growth.
- Digital Marketing: Lead digital marketing efforts, including AI SEO, SEM, social media marketing, email marketing, and content marketing, aimed at driving SQLs.
- Content Strategy: Develop and manage a content strategy geared towards lead generation, including creating engaging and informative content for blogs, whitepapers, webinars, and case studies.
- Revenue Ops: Leverage AI agents to execute and optimize marketing campaigns and develop sequences in our CRM alongside the sales team.
- Product Launch: Lead the launch of our new products, coordinating with cross-functional teams.
- Budget Management: Manage the marketing budget effectively, ensuring resources are allocated wisely to maximize SQLs.
Requirements
- 5+ years of marketing experience in the healthcare software industry.
- Proven track record of delivering SQLs through marketing efforts.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools and analytics platforms.
- Creative and strategic thinker with the ability to solve complex problems.
- Results-driven mindset with a focus on achieving measurable outcomes.
- Experience in Hubspot is a plus.
Benefits
maxRTE is committed to training, mentoring and accelerating the career of each and every member of our team. We are deeply invested in our employees and offer:
- Dental, Vision, Health and Life Insurance
- Competitive salary + bonus
- Other perks & stipends for remote working
- Team bonding and 2x annual off-site events
- Unlimited paid time off
- Opportunity for equity compensation with 6-month tenure
Where You'll Be
- We are a fully remote U.S.-based team
About Us
maxRTE helps healthcare providers find insurance for patients. With 1 in 4 Americans having trouble paying medical bills, we strive to have impact for patients, providers and our community. Our insurance discovery software locates unknown coverage from commercial and exchange plans, Medicare, Medicaid, Tricare, worker’s comp, and Cobra for 15-20% of all self-pay patients. We easily integrate with EHRs and our web-based portal ensures secured access for employees, no matter where they work.