VP of Marketing
VP of MarketingPanhandle Getaways
Location: Hybrid – Panama City Beach, FL / 30A Florida (Local presence required in surrounding area). Relocation assistance provided
Job Type: Full-Time | Executive LeadershipAbout UsPanhandle Getaways is proud to be recognized as one of the Top 50 Vacation Rental Property Management Companies in the World by Rentals United. Managing over 900 properties across the Florida Panhandle, our mission is to deliver unforgettable vacation experiences while maximizing revenue for our property owners.Role OverviewWe are seeking a strategic and results-driven VP of Marketing with a background/knowledge of revenue management to lead our marketing initiatives and revenue management strategies. Reporting directly to the owner, this executive role combines brand leadership with revenue accountability, ensuring that all marketing and pricing strategies are aligned to drive occupancy, profitability, and long-term growth. This is a fantastic opportunity to build something BIG with an energetic, supportive, and genuinely fun companyWhat You'll Do
- Develop and execute integrated marketing and revenue strategies that drive direct bookings, optimize OTA performance, and maximize overall revenue. On the marketing side, to increase brand visibility and awareness across all digital and traditional channels.
- Oversee and lead all aspects of the marketing team, including advertising, branding, digital marketing, social media, and public relations.
- Lead and structure high-performing marketing and revenue teams, setting clear goals, standardizing processes, and fostering a culture of accountability and innovation.
- Oversee pricing strategies, demand forecasting, and revenue optimization across all distribution channels, including Airbnb, Vrbo, Booking.com, and direct bookings.
- Collaborate with cross-functional teams, including operations and finance, to align marketing efforts with pricing, occupancy, and demand strategies.
- Maintain consistent brand messaging and content standards across all platforms: listings, website, ads, social media, email, and partnerships.
- Own the marketing and revenue budgets, manage vendor relationships, and deliver performance reporting—presenting clear, actionable insights to the owner.
- 10+ years of experience in marketing and vacation rental management, with 4+ years in a senior leadership role.
- Demonstrable understanding of Revenue Management concepts and the relationship between Occupancy, Rates, and RevPAR
- Proven success in the vacation rental, travel, or hospitality industry—short-term rental experience strongly preferred.
- Deep understanding of OTA platforms and listing optimization techniques that drive visibility and revenue.
- Demonstrated ability to scale direct booking channels using SEO, digital ads, email, and website performance improvements.
- Experience leading remote or hybrid teams with a clear, accountable, and collaborative management style.
- Excellent communicator—skilled in briefing ownership, collaborating cross-functionally, and leading internal/external teams with high interpersonal skills
- Strong financial acumen—confident in budget ownership, ROI tracking, and contract negotiation.
- A data-driven mindset and a healthy disregard for the phrase “that's just how we've always done it.” You challenge assumptions and drive continuous improvement.
- Comfortable with GA4, Mailchimp, Hubspot, SEMRush, Reva, Rentals United (channel manager), BookingPal, Meta & Google Ads, and a variety of digital marketing and content platforms.
- Hybrid work environment with your own dedicated office space on the sunny beaches of Panama City Beach / 30A
- Competitive base salary with performance-based bonuses.
- Health, dental, and vision insurance.
- Generous retirement savings plan with 401(k) match.
- Paid time off and paid holidays.
- Autonomy to build and lead your department with full trust and backing from ownership.