Art Director, Brand
About the position
Here at HEYDUDE, we are a team of Go-To's who work together to embrace and embody our brand values in everything we do. We dare boldly, putting progress over perfection to bring our consumers and fans the most comfortable shoes on the planet. We aim to be steadfast and engage genuinely with our consumers and each other. We keep it simple, welcome all, and strive to have a 'Hey Day!' In February of 2022, Crocs, Inc. acquired HEYDUDE. This acquisition not only adds an outstanding brand to the Crocs portfolio, but provides a wealth of opportunities for teamwork, career growth, and best practice sharing across the two brands. We've experienced incredible growth in the past few years, and we need to build our teams with the most creative, passionate footwear enthusiasts in the world. That's where you come in! The Art Director reports to the VP, Global creative director. Collaborating with the Creative director, this role will work to advance, define and maintain brand creative standards across all global campaigns and marketing channels. The Art Director handles the day-to-day work of the creative team and provides design/conceptual direction for, and collaborates with, Graphic Designers, Digital Designers and Copywriters to bring the HEYDUDE brand to life across multiple global channels.
Responsibilities
- Partner with VP, Global creative director to build and deliver campaigns across all channels, social, PR, e-commerce, CRM, paid media, organic social, etc. ,
- Direct creative team comprised of Graphic Designers, Content creators, from concept to final execution. ,
- Be highly conceptual and able to easily communicate ideas that support and elevate the HEYDUDE brand. ,
- Provide clear and concise art direction for Graphic Designers and Content Creators. ,
- Review and approve creative projects before presenting to VP, Global creative director. ,
- Help build an environment of partnership and collaboration throughout HEYDUDE to ensure that briefs are understood, and objectives met while constantly pushing to elevate the Brand. ,
- Assign, review and approve all projects to direct-report designers. ,
- Collaborate with Copywriters to concept big-picture ideas. ,
- Collaborate with designers and product to launch HEYDUDE new products.
Requirements
- 4-6 years of experience as an Art Director. ,
- 5-7 years of experience in design/digital. ,
- Expert level proficiencies within Adobe Creative Suite: Photoshop, Illustrator, and InDesign. ,
- Must be organized and able to maintain a fast-paced working environment. ,
- Must be a willing communicator and collaborator. ,
- Must be committed to the development of Graphic Designers, Copywriters and Videographers/Photographers. ,
- Must maintain a professional and creative atmosphere within the creative and marketing teams. ,
- Must be flexible and able to accept, provide and apply necessary critique and feedback. ,
- Expert level presentation skills to executive leadership team.
Nice-to-haves
- Experience in footwear, as well as Apparel & Accessories is a plus.
Benefits
- Medical, dental, and vision coverage ,
- Life and AD&D insurance ,
- Short and long-term disability coverage ,
- Paid time off ,
- Employee assistance program ,
- Participation in a 401k program that includes company match ,
- Company incentive program ,
- Flexible work schedule options