Social Media Coordinator - Nemours Estate
Job title: Social Media Coordinator - Nemours Estate in Wilmington, DE at Nemours
Company: Nemours
Job description: This is a part-time position estimated at a max of 20 hours a week.The Social Media Coordinator is responsible for supporting the Nemours Estate Team in creating, managing, and adapting content for use in social media campaigns. The ideal candidate will be well versed in Facebook, Instagram, TikTok, YouTube, and LinkedIn, and should understand how each platform can be leveraged to reach specific audiences. The Social Media Coordinator supports all Nemours Estate departments and programs in the day-to-day implementation of social media posts and is responsible for analytics reporting.In addition, the Social Media Coordinator will support the Estate through video and photo management. This will involve filming, editing films created by the Learning & Wellbeing team, and organizing all current photo/video assets for ease of use and reference.This position does require on-site participation and support for photo and video shoots, public programs & events, and other occasions as needed; hybrid work may be considered. There will be a frequent need to cover events at unusual hours from time to time (i.e. early morning garden planting footage, after-hours events, etc.).Nemours Estate is a 225-acre public garden and historic home dating back to 1910. Its benefactor, Alfred I. duPont, also established the Nemours Children's Hospital, Delaware, with which it shares a campus and legacy.As a historic property and public garden, Nemours Estate is perhaps the only location worldwide situated beside a pediatric hospital. Consequently, the Estate is uniquely placed to explore the intersections of health, well-being, arts, history, and horticulture.Responsibilities:
- Social Media Content Development: Support Nemours Estate in the day-to-day messaging, monitoring, and moderation of Nemours Estate's social media profiles and presence, including Facebook, Instagram, YouTube, TikTok, LinkedIn, and additional channels as needed. Responding to comments and messages and escalating concerns or questions must be done in a timely manner.
- Campaign Performance: The coordinator serves as the team's expert responsible for the daily tracking, monitoring, and reporting of social media.
- Social Media Optimization & Analytics: Implement best practices for social listening, uploading, tagging, reporting, and custom audience development.
- Monitoring Reviews: Responsible for checking review sites such as TripAdvisor, Yelp, Google, etc. and responding to reviews/escalating questions or concerns as needed.
- Team & Enterprise Collaboration: Work closely with all Estate departments and staff to ensure that the most accurate and relevant information is being passed to our audiences.
- On-Site Events Support: Attend specified events and capture photo/video content for social media as needed. Help with setting up/breakdown/logistics of these events as needed.
- Maintain the Boosted Posts Budget: Identify and recommend organic content to boost on Facebook and Instagram.
- Photo & Video Asset Management: Organize current and future non-archival photo & video assets to make them more accessible and informative, making assets stored on the shared drive searchable and identifiable by all. Ensure that the Estate leadership team has access to all assets needed for marketing, signage, presentation, or other needs. Keep library of assets up to date and responsive to changes in season, capital projects, audiences, etc.
- Video Editing Projects: Assists with the creation & editing of virtual programming for the Learning & Wellbeing department. Examples include stitching together trail camera footage, editing virtual shows, filming & editing mindful videos, etc. This work will have a particular focus on the Estate-hospital connection.
- Bachelor Degree is required
- A minimum of one year of social media experience for a professional organization is required.