Part-Time Paid Media Buyer (Contract)

Are you looking for a career and company with a higher purpose that you feel more connected to? In a world where people are quitting at record rates and evaluating what they want to do with their lives, we believe our original mission is more important than ever: ENJOY LIFE AND HELP OTHERS. Human is a full-service digital marketing agency that empowers both our team and emerging ecommerce entrepreneurs to reach their full potential and make their mark on the world. By aligning with personal and professional goals, providing growth opportunities, and fostering a positive culture, we achieve success and fulfillment together. Your Role: As a Senior Media Buyer, you will help to shape and execute the online marketing strategies, develop and optimize highly effective paid campaigns across paid media channels with a focus in social and search. You will collaborate closely with Account Strategists to drive qualified leads and profitable revenue for a variety of ecommerce clients. Our ideal candidate is an outstanding senior digital marketing leader with experience across all facets of digital marketing, has a proven track record of producing impactful results managing millions of dollars in ad spend, a fast and flexible go-getter who jumps on new opportunities with a natural aptitude for collaboration. You keep a constant pulse on clients’ business metrics and marketing KPIs and recommend creative campaigns to reach their acquisition and monetization goals. Key Responsibilities & Accountabilities:

• Managing all aspects of social and search advertising campaigns including ad-serving, optimization and planning
• Creating a holistic media plan inclusive of forecasting, testing, tactical plans and reporting
• Driving and executing large-scale programmatic paid campaigns across Google, social, DSPs and publishers
• Owning campaign management, including bid strategy, campaign tracking, implementation, activation and ongoing optimization
• Leading strategy and recommendations for customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc)
• Aligning our goals to client goals, prioritizing opportunities to drive sustainable value for our clients
• Understanding and explaining high-level industry trends, how this impacts clients and relaying this information in monthly updates within team meetings
• Leading and effectively implementing processes & products that scale across a rapidly growing organization
• Assisting in packaging campaign reporting and insights in a client-friendly digestible manner

Key Performance Indicators:

• Paid Marketing
• ROAS
• CPL
• Visitor to lead conversion rates
• Contact to customers conversion rate
• Lifetime value of paid customers
• Average order value of paid customers
• CoCA/CaC

Personal Characteristics Required:

• Strong work ethic and intrinsic desire to deliver high ROI
• High attention to detail
• Excellent communication skills
• Client and relationship driven
• Exceptional data analysis and problem-solving skills
• Strategic and creative thinking

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