Segment Marketing Senior Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Segment Marketing (CRM) Senior Specialist Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Senior Specialist is responsible for delivering email, push, in product placements and landing pages. You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling segment communications with the objective to drive segment progression through segment-specific loyalty and value proposition content objectives. What you’ll do:

• Work on the development and execution of global campaigns for Expedia, Hotels.com and VRBO brands
• Message the importance of our rewards program, serving members across our brands
• Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools
• Plan and work through campaigns that cut across multiple teams using tools like JIRA
• Clearly and concisely brief Creative team on design and copy requirements for campaigns.
• Brief A:B test designs with clear hypothesis and objective as well as working closely with Analytics colleagues on deeper data dives to better understand campaign performance and audience behavior.
• Brief specialist Production and Capabilities teams on requirements for building your campaign in our communications platform.
• Ensure campaigns are built to high standard and meeting travelers’ experience expectations from end to end (from briefing through to UAT)
• Report on campaign performance using self-serve tools like Tableau as well as working closely with the Performance team on ensuring campaign reporting accurate and insightful for monthly department performance sessions.

Who you are:

• Bachelor's degree in Marketing, Business, Economics or any other related fields; or equivalent related professional experience
• At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
• Willingness to participate as a full team member and to work in a flexible way
• Ability to work and communicate successfully across teams and partners
• Understands how to leverage past communications data and KPIs to optimize individual campaigns
• Ability to handle a variety of projects simultaneously and to a high standard under pressure
• Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication tools are all a plus

Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. Apply Job!