VP Sales France
Created in Lyon in 2016 by three French entrepreneurs, Agicap is one of the fastest scale-ups in Europe, with over 8000 customers, 550 employees and fast revenue growth (7x between 2021 and 2024). Agicap is part of the FT120, rewarding the most promising startups in France. We have raised €145M since our creation, with prestigious VC funds including AVP, Greenoaks, Partech and BlackFin, with a last round in November 2024.
Our ambition is to become the leader in all-in-one Treasury Management for SMEs and Mid-Market companies worldwide. We are already present in 5 geographies: France, Germany, Italy, UK and Spain. However, France remains our top geography with ~45% of our ARR and ~120 employees.
Historically, Agicap used to target small businesses but in the past 3 years we have initiated our up-market move to target larger companies, especially in the mid-market segment. This new ICP has drastically changed our Sales approach:
- From transactional Sales to value-based Sales due to longer / more complex Sales cycles
- Change in our channel mix
- Sharper understanding of Sales methodologies & processes
- Etc.
As we scaled our go-to-market, our Sales organization has also become (& is still becoming) increasingly complex:
- Three co-existing acquisition channels: Outbound, Inbound and Partnerships
- Three co-existing products: Treasury, Accounts Payable Automation and Accounts Receivable Automation
- Very different prospect profiles (& sales cycles) between mid-market and smaller companies
- Several quantitative objectives running in parallel: MRR, Cash in, one-off revenues, etc.
- Etc.
In this context, we are looking for someone to lead our direct go-to-market in France, scale our Outbound acquisition machine for mid-market prospects and improve our closing rates on the segment.