Head of SEO - Digital Agency

Head of SEO It's a great time to join us here at DHM. We’re an established yet growing digital agency and we’re soon to go through a complete rebrand transformation alongside moving our SEO arm of the business in-house. And we’re looking for someone to lead it. You will have the opportunity to lead, advise and guide us through our SEO strategy for all hotel clients. Working alongside like-minded and skilled colleagues who are passionate about the hospitality industry, our hospitality clients and their SEO. Reporting directly to our Head of Operations, our Head of SEO will become an integral member of the Senior Leadership Team in an informal, dynamic and supportive environment. The Role This role sits within our core team with exposure to all aspects of our client campaigns. You will lead all SEO strategies for a variety of our hospitality clients, contributing to the client's digital transformation. You will innovate our agency work with best-in-class SEO solutions, pushing the boundaries of what's possible. You will collaborate with and guide the team to report back to clients, analyse results, provide recommendations and leverage advanced technologies to stay ahead in the competitive landscape. Your Profile: • Be highly strategic, with a strong knowledge of all aspects of SEO - technical, content, keyword research, on-page optimisation, link-building - and ensure your skills remain to the fore of new SEO processes and technologies • Be highly data driven, with the ability to monitor, analyse, and report on our client’s websites, utilising your findings to provide recommendations and implement SEO fixes • Proficient in WordPress • Demonstrable Account Director level experience in SEO, with excellent presentation and client relationship-building skills • Proactive and highly motivated, with the ability to work independently and as part of our team. • Strong business acumen and a proven track record of identifying and growing new business opportunities. • Self-starter who loves taking ownership of processes and projects • Fluent written and oral English skills Your responsibilities will include: • Conduct in-depth keyword research for each of our clients • Oversee day-to-day SEO activities, including tracking, monitoring, and reporting using industry-standard tools • Identifying the key actions for the month for each client and populating our SEO Actions sheet including delegating out to our SEO executive • Executing all key actions for each client with your SEO executive • Reviewing monthly reports and highlighting talking points and advising AMs on insights • Overseeing the performance of SEO campaigns, incorporating key insights for future activities • Stay updated on industry trends, providing insights to the team • Maintain strong client relationships, collaborating with AM teams and aligning with overall client strategies • Attend monthly and quarterly client review meetings where you will lead and input with insights from past weeks/months and recommendations for the forthcoming months. • Support the CEO in sales meetings and business development Location & Travel We’ve successfully adopted a hybrid approach of working, whereby 4 days a week we are all working from home, and 1 day a week we get together and work from our London office when possible. Remuneration and Hours £60,000 plus great benefits such as: • Genuine flexible working hours • Private health care • Share options after 1 year • Competitive holiday allowance A bit more about us… At DHM, it’s simple. We build, manage and grow websites for hotels. We exist to bring together great people, who do great work, and wow our customers. Our core values are: • Customer Focussed • Considered and Thorough • Ownership • Mutual Respect • No Egos • Integrity Our values need to align with your values - if you’re a match with these, then we're growing our business this year and we need you to be part of it! A multi-award winning digital agency specialising in hotel marketing. Our accolades include winning the Best Wedding Marketing award two years in a row and the Best Leisure Marketing award at the Hotel Marketing Association awards 2019/2020, as well as being shortlisted for the prestigious Catey Award for Best Marketing. Just as important (if not more) is the proactive client service we offer. Our ambition with every project is that long after a client has forgotten about the work we produced, they’ll remember how we supported and guided them through the process with professional and invaluable client service. 2025 onwards is all about working to rebuild and reshape parts of our business and we’re looking for talented, passionate and fun people to create impeccable work for our brilliant hospitality brands. Apply Job!