[Remote] Senior Manager, Lifecycle Marketing, B2B

Note: The job is a remote job and is open to candidates in USA. DoorDash is a technology and logistics company focused on empowering local economies through intelligent delivery solutions. The Senior Manager of Retention Marketing will lead a team responsible for marketing communications with Merchants, focusing on education and engagement to drive their success on the DoorDash platform.

Responsibilities

• Own the full CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, including onboarding, activation, product adoption, and churn mitigation
• Define and own priority KPIs, continually analyzing emerging Merchant dynamics and responding appropriately
• Lead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets
• Lead and develop a high-performing team of Lifecycle Marketers who build and execute campaigns that drive business results and successful outcomes for our B2B audiences
• Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality
• Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure
• Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels
• Serve as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and Sales

Skills

• 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams
• A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & revenue targets
• Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy
• Strong experience with CRM technology including Marketing Automation platforms and CRM tools
• A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives
• Passion for customer experience and delivering incremental value to customers
• The ability to think and perform both tactically and strategically
• The ability to pivot readily and react to real-time data
• Bachelor's Degree; Master's degree a plus

Benefits

• Equity grants
• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• Wellness benefits
• Commuter benefits match
• Paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• Medical, dental, and vision benefits
• 11 paid holidays
• Disability and basic life insurance
• Family-forming assistance
• Mental health program
• Flexible paid time off/vacation, plus 80 hours of paid sick time per year for salaried roles
• Vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week) for hourly roles

Company Overview

Company H1B Sponsorship