[Remote] Director, Retina Marketing

Note: The job is a remote job and is open to candidates in USA. Ocular Therapeutix, Inc. is a biopharmaceutical company focused on innovative therapies for eye diseases. The Director of Retina Marketing will develop and execute marketing strategies for retina specialists, ensuring consistent brand messaging and effective cross-functional collaboration.

Responsibilities

• Develop end-to-end U.S. brand strategy, encompassing positioning, segmentation, targeting, and lifecycle planning
• Define the brand identity (core promise, tone, personality, visual direction) in partnership with agency and cross-functional stakeholders
• Lead development of core creative messaging and narrative architecture that translates novel MOA and clinical differentiation into compelling, customer-centric stories
• Establish a clear and durable competitive frame of reference within retinal disease and evolving treatment paradigms
• Ensure consistency of brand identity and messaging across retina, patient, and payer audiences
• Design a go-to-market engagement model for retina specialists from disease education through product availability
• Responsible for developing and execution of omnichannel framework (NPP / Digital / Media marketing tactics)
• Provide strategic direction to creative agencies on brand campaigns, ensuring alignment to positioning and identity
• Set guardrails for message hierarchy, tone, and visual expression across all materials
• Review and guide major creative assets to ensure they reinforce differentiation and emotional resonance
• Partner with Medical/Legal/Regulatory to maintain compliance without diluting the brand narrative
• Partner with Market Access to ensure brand promise is credible and deliverable within buy-and-bill economics
• Partner with Payer strategy Team to ensure account value narratives reinforce clinical and economic differentiation
• Anticipate and mitigate access friction impacting adoption
• Ensure tight alignment between brand messaging and real-world access experience
• Serve as commercial integrator across Marketing, Sales, Market Access, Medical Affairs, and Patient Engagement
• Partner closely with the Executive Director, Retina Marketing to ensure brand identity and messaging translate effectively into patient journey programs, tools, and practice workflows
• Synthesize competitive information into clear, actionable insights for commercial, medical, market access, and leadership teams
• Define and track KPIs related to: Brand awareness and understanding, Message recall and differentiation, Adoption and engagement
• Continuously refine brand narrative and creative approach based on market feedback

Skills

• Requires a bachelor's degree or other advanced degree
• Minimum 10 years of marketing experience
• Minimum last 5 years working on brand launch (retina preferred)
• Demonstrated ownership of pre-launch strategy, insights generation, disease education, and cross-functional leadership (buy-and-bill / ophthalmology / retina preferred)
• Ability to thrive in ambiguity that can be present in a high-growth environment
• Exceptional professional communications and interpersonal/critical thinking skills necessary
• Prior experience with MLR/PRC submissions and process
• Desire to innovate and work in a fast-paced, energetic environment
• Approaches work with enthusiasm, curiosity, and self-motivation to contribute
• Requires up to 30% domestic travel

Company Overview