Marketing Manager, Product Manager
ABOUT IGLOO Igloo is a smart access control operating system built for multifamily, single family, and unmanned rental operations. We provide an end-to-end hardware and software solution giving property managers, operators, and tenants seamless, secure, and connected access experiences. We operate globally with footprints in the US, EU and APAC. THE ROLE We are looking for a proactive, commercially minded Marketing Manager to own our product marketing.This is a high ownership role, suited for someone who can break down technical complexity into bite size communication, tell a good product story and connect the dots. In this role, you won’t just be pushing features—you’ll be the bridge between our product team and our customers. You’ll help us figure out exactly what our users love, how to talk to them about it, and how to help our sales and marketing teams share that story with the world. WHAT YOU WILL OWN 1. Launch New Products & Features When our team builds something new, you’ll help us introduce it to our customers as well as our global team. You’ll figure out who needs it most and how to explain it so it clicks. Tailor the Message: Explain how our features and benefits solve real-world problems for different types of customers and industries. Make a Plan: Create a marketing launch game plan for each launch including channels, timelines and how and when we are telling customers about it. Keep in mind our brand heart, adhering well to our style guide, while launching product collaterals to the market. 2. Creating, Publishing, & Measuring Content You will completely own our content process from start to finish. You’ll create the final pieces of information that help people decide to choose us over the competition, put them live, and track how well they are doing. Launch Different Formats: You’ll get to work on a mix of written and visual pieces—like quick video tutorials, product demos, ebooks, infographics, or short launch UGC videos with our internal team product leads. Spread the Word & Publish: Keep our website, blog, landing pages, and LinkedIn active with clear content that answers our customers' biggest questions. Track What Works: Measure how your content performs so we can learn what our audience likes best and keep improving. 3. Sales and Product Team Enablement Manage and lead a lean team of creatives to meet product launch deadlines and achieve high quality creative execution. You’ll be the go-to person when other people need marketing help or product information. Support Our Product and Sales team. Which entails helping internal teams with creative campaign and product collateral requests or quick questions about how to talk about our product. Support our Distributors: Give our outside distributors the clear guides, brochures, and updates they need to easily sell our products to their own customers. 4. Shopify Store Marketing & Promotions Management (SG Market) You’ll help us run and manage our promotions to keep our Singapore Shopify store. Put together clear, eye-catching marketing materials and digital assets that make our online deals attractive. Plan and set up promotional campaigns from start to finish so our seasonal discounts and product offers run smoothly. You will own our singapore social media channels and keep its contents up to date Drive community management, DMs and respond to enquiries regarding our products, brand WHO YOU ARE Proactive and self-directed — you build the plan and execute without being chased Commercially wired — you tie every effort to pipeline and revenue, not vanity metrics A genuine industry nerd — you immerse yourself in consumer electronics and tech industries A strong communicator — confident engaging global partners, integrators, and operators across time zones Demand gen fluent — you understand the difference between lead gen and demand gen and why it matters Remote-ready — you over-communicate and deliver independently across time zones REQUIRED EXPERIENCE & SKILLS 3 to 5 years experience in B2B content marketing, product marketing Storyboarding and creative direction for video and podcast content Strong Marketing AI workflow skills including leverage LLMs to automate marketing work Experience using HubSpot or equivalent CRM for tracking content attribution and pipeline contribution Excellent written English — content will be read by US property managers and PropTech leaders Comfortable working remotely and engaging senior stakeholders across multiple time zones BONUS SKILLS Experience in PropTech, real estate technology, or SaaS Familiarity with Chris Walker's demand gen and revenue operations philosophy Video editing or podcast production hands-on experience Experience with Ahrefs, GSC, GA4 or similar intent data tools Knowledge of the multifamily or short term rental industry Apply To This Job