[Remote] Growth Marketing Manager - Behavioral Health

Note: The job is a remote job and is open to candidates in USA. Northeast Family Services is committed to providing accessible behavioral healthcare through innovative virtual care services. They are seeking a strategic Growth Marketing Manager to enhance awareness and engagement with their telehealth offerings, leveraging both B2C and B2B marketing strategies to drive growth and strengthen referral partnerships.

Responsibilities

• Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels
• Monitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investment
• Analyze marketing data and performance metrics to identify trends, opportunities, and areas for improvement
• Support SEO, content marketing, and website optimization initiatives to increase visibility and engagement
• Develop and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health services
• Drive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted outreach initiatives
• Enhance awareness and trust in the brand while promoting access to virtual behavioral healthcare services
• Create messaging and campaigns that support engagement throughout the client journey, from initial awareness through ongoing care
• Develop marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partners
• Create materials and campaigns that support business development efforts and increase referral volume across service lines and markets
• Identify opportunities to expand referral networks and increase organizational visibility within the behavioral healthcare community
• Collaborate with operational and clinical leaders to support growth initiatives and strategic partnerships

Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field required
• 3+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or related a directly role
• Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred
• Demonstrated success developing and executing both B2C and B2B marketing strategies
• Experience building referral networks, generating qualified leads, and supporting organizational growth initiatives
• Knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, and SEO best practices
• Experience measuring and optimizing conversion funnels and customer acquisition strategies
• Proven experience partnering with social media influencers
• Experience managing paid advertising campaigns and marketing budgets
• Strong analytical skills and experience using data to drive marketing decisions
• Ability to manage multiple projects and priorities in a fast-paced environment
• Must reside in NY, MA, or RI
• Healthcare / SaaS experience (Software as a Service) - Experience in high-growth industries required, with behavioral health or telehealth marketing strongly preferred
• Direct to consumer marketing experience in the healthcare field strongly preferred

Benefits

• Health, dental & vision
• 3 weeks paid vacation
• 11 paid holidays (including Juneteenth, the day after Thanksgiving, Christmas Eve, and NY Eve.)
• Generous sick time including mental health days
• 401k retirement plan with up to 4% match
• Voluntary short and long-term disability
• Voluntary Life Insurance
• Dependent care savings account
• Longevity award - Monetary bonus and a vacation day annually
• Company provided laptop and cell phone
• Opportunity for professional growth
• Tuition Reimbursement
• Personal cell phone discount

Company Overview