[Remote] Analytics Engineer (Digital / MarTech focus)

Note: The job is a remote job and is open to candidates in USA. Zilker Trail Consulting is a company that helps digital leaders optimize business outcomes through data-driven strategies. They are seeking an Analytics Engineer with a focus on Digital and MarTech to implement and manage tracking systems, collaborate with product and engineering teams, and ensure data quality across various platforms.

Responsibilities

• Tag Implementation & Backlog Clearance: Day-to-day implementation, QA, and documentation of tags across GTM, GA4, Quantum Metric, Dynamic Yield, performance marketing pixels (Meta, Google), CRM, and server-side event pipelines. Clear and manage an active backlog with a focus on speed and accuracy
• Figma-to-Data-Layer Scoping: Translate new feature designs into detailed data layer specifications, defining parameters, values, and formats for developers. Own the tracking scope from Figma through to QA sign-off
• Developer Collaboration: Work closely with product and engineering teams to unblock data layer implementation, reduce friction during dev cycles, and ensure tracking fires correctly across releases without breaking downstream platforms
• Cross-Platform Sessionization & Attribution: Support and maintain tracking consistency across web, native app (Flutter), and Shopify checkout, including custom app sessionization logic, UTM persistence, and attribution integrity
• Performance Marketing Pixel Integrity: Monitor and protect Meta and Google pixel event scores, which directly inform ad spend optimization across hundreds of millions in media budget. Prioritize critical pixel fixes above internal data issues
• Server-Side Tracking: Maintain client-side and server-side event sync via the LR platform, ensuring consistent 200-return rates and parity between client and server event pipelines
• A/B Testing Infrastructure Support: Maintain DY-to-QM event piping (dyrc, dy2qm), variant tracking events, and feature flag reporting to support experimentation velocity
• Monthly Data Audits: Participate in monthly data audits comparing GA4 events against the source of truth. Triage breaks between GTM hot-fixes and developer ticket resolution, and document findings
• Consent Management Compliance: Support OneTrust → GTM consent enforcement following strict change management protocols involving security and legal stakeholders
• QA Framework Development: Contribute to an emerging agentic QA framework using AI-assisted assertion testing against BigQuery downstream data
• Intake & Refinement Participation: Join weekly refinement meetings to assess incoming epics and tickets for data tracking impact, applying domain analytics labels and scoping new tracking requirements
• Solution Design Document (SDD) Maintenance: Contribute to and maintain the centralized SDD, the shared source of truth across engineering, product, and analytics used to govern all tracking

Skills

• Tag Management Experience: 3–5+ years of hands-on tag management in a DTC or e-commerce environment
• Google Tag Manager (GTM): Strong proficiency in GTM, including implementation, governance, consent enforcement (OneTrust to GTM), hot-fix process, and tag structure best practices
• GA4: Solid experience with GA4 including custom dimension governance, event schema management, and intentional reuse of dimensions to control BigQuery event volume and downstream data quality
• Performance Marketing Pixel QA: Demonstrated ability to QA Meta CAPI and Google Ads event scores and understand how data layer accuracy directly impacts ad optimization
• Figma-to-Data-Layer Translation: Ability to scope tracking requirements from Figma designs into developer-ready data layer documentation, technically fluent enough to collaborate with engineers and connect to business outcomes
• Cross-Platform Tracking: Experience maintaining tracking consistency across web, native mobile app, and Shopify checkout, including sessionization, attribution, and server-side/client-side parity
• Shopify Data Layers: Familiarity with Shopify data layer constraints, checkout instrumentation limitations, and nuances like automated discounts, compared price fields, and Shop Pay redirect behavior
• Developer Collaboration: Proven ability to work alongside engineering teams, unblock data layer implementation issues, and scope tracking tickets clearly in Jira
• Documentation: Strong documentation habits with experience maintaining centralized, cross-functional tracking documentation
• Bachelor's degree in Computer Science, Software Engineering, or a related field
• Server-Side Tracking Platforms: Experience with platforms like LR (Elevar) or similar for managing client/server-side sync and 200-return rate monitoring
• BigQuery: Experience with BigQuery event volume management and downstream pipeline health monitoring
• Headless Site Architecture: Familiarity with headless/server-side rendered environments and client-side event capture patterns
• App Tracking: Experience with native app tracking (Flutter or similar), including custom sessionization logic and web/app event parity approaches
• Agentic QA: Interest in or experience with AI-assisted QA frameworks (e.g., Claude, ChatGPT, or Gemini) for automated assertion testing against analytics data
• Comfort working in a fast-paced, backlog-driven embedded team environment with multiple stakeholders across analytics, product, engineering, and legal
• Solid coding foundation. You can collaborate with internal and external SMEs to problem solve and create smart solutions
• Expectations Wizard. You always under-promise and over-deliver
• Agile. You have an innate ability to embrace change and quickly adapt to new situations, changes in direction and competing priorities within a results-driven environment. You know how to learn fast with the goal of operating independently without sacrificing a quality output
• Proactive. You are experienced at identifying risks & resolving issues, escalating as needed to senior leadership across an entire portfolio of client projects
• Live in the details. Solid problem-solving skills with a high attention to the little things. You bring clarity to chaos
• Are confident, yet kind and low on ego. 'Nuff said
• Wear many hats. Demonstrated ability to manage multiple, simultaneous projects and manage programs
• Well rounded. Have experience with various digital projects
• 1+ years of experience working in an agency or client-facing environment
• Prior experience in DTC, fashion, or high-growth e-commerce strongly preferred
• TPM-adjacent skills: Ability to manage intake, scope tickets, and facilitate cross-functional tracking discussions without formal project management authority

Company Overview