Retail Marketing and Visual Design Manager- Hotel Chocolat

About the position Retail Marketing and Visual Design Manager Chicago, IL Hybrid (on-site 3 days a week) Hotel Chocolat has built a strong position as the UK’s favorite premium chocolate brand Reporting directly to the US Marketing Lead, as Retail Marketing & Visual Design Manager for the US you will be accountable for visual merchandising of our product portfolio across all US retail stores and cafes – including both existing locations and all new locations in 2026 and beyond as our store network expands. This role will aid in defining store layouts and product range for each store format and will be directly responsible for store-specific planograms including seasonal product layouts, as well as in-store execution of seasonal campaigns. This will include the end-to-end planning & execution of retail expansion including all Visual Merchandise planning and execution of VM guidelines and ownership of external partnership timelines and deliverables to deliver a seamless, on-brand customer journey through the store.

Responsibilities

• Core Range & Retail Expansion Drive creation of Visual Merchandizing guidelines/principles for all US stores in collaboration with trading, operational and property teams.
• Lead execution of VM guidelines for all US stores.
• Define and execute planograms across all retail locations: recommend optimum range count for each store to maximize trading density; create product layouts and store-specific planograms to ensure optimized sales and consistent execution across all stores.
• Working closely with US Marketing & Retail teams and UK-based in-house studio, lead briefing, development, and execution of all in-store marketing materials (POS, digital screen content, menu boards, etc.)
• Support and consult the US team on retail marketing technology requirements such as digital screen CMS and applications
• Lead visual merchandizing for all new store openings: Lead the briefing, development and execution of marketing materials for new store openings, balance seasonal campaigns with new store introduction
• Collaborate with US Retail team, store teams, operations, and demand planning to ensure alignment on stock packaged and VM minimums for store launches.
• Collaborate with UK creative team, US teams, and US store fit design partners on fixtures and fittings to ensure the store is set up for success
• Seasonal Recommend optimum seasonal range count for each store each season to maximize trading density
• Create seasonal product layouts and store-specific planograms, ensuring the product & POS placement is in line with campaign objectives, sales, bestsellers and hero products
• Plan and execute the retail launch for all seasonal campaigns in store, including briefing, development, and execution of all seasonal in-store marketing material
• Drive the creation of seasonal guidelines for store implementation
• Analyse campaign and VM performance to make recommendations for future campaigns and launches to maximise revenue and profitability
• General Define the critical path for each project ensuring stakeholders are aligned and kept informed of progress
• Ensure learnings are captured after each project and use these learnings to optimize future projects and recommend new opportunities
• Potential to collaborate with US Marketing & Digital teams, along with in-house studio, to optimize digital merchandizing experience on owned dcom site.

Requirements

• Bachelor's degree preferred or equivalent work experience
• 4+ years of experience in Retail Visual Merchandising and range planning and execution in a multi-site retailer
• Experience of the retail environment and customer experience within physical retail
• Previous experience working with a planogram software tool and Microsoft Office suite
• Experience in leading the creation and execution of retail Marketing assets
• Experience in writing strong creative briefs and leading creative development through agencies / in-house teams
• Demonstrable experience of working with in-house or agency creative teams
• Comfortable at operating at pace in a busy trading environment
• Strong communicator – comfortable in engaging in the right way with of all levels
• Incredibly organized with meticulous attention to detail

Nice-to-haves

• Experience working with luxury or premium brands across both retail and food & beverage sectors
• Experience working with luxury or premium brands across both retail and food & beverage sectors
• Experience working with luxury or premium brands across both retail and food & beverage sectors

Benefits

• A competitive salary and Incentives based on performance
• 50% unlimited staff discount to treat yourself and your friends and family
• 70% discount off a stay in our Hotel in St Lucia
• We recognize that our employees may wish to balance their work and family/home life and therefore we are open to discussions around flexible working
• A chance to work in an exciting, innovative and expanding company

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