Senior Customer Marketing Manager – Advocacy Program Leadership & Storytelling for Healthcare Innovation at arenaflex

About arenaflex

arenaflex is on a bold mission to reshape the healthcare economy by delivering high‑quality, affordable care for everyone. By partnering with employers to redesign health‑benefit structures, arenaflex provides clear incentives and data‑driven insights that guide employees toward higher‑quality, lower‑cost providers. The result is a healthier population, better outcomes for patients, and a reward system that celebrates physicians for delivering value—not for performing unnecessary procedures.

Backed by leading venture capital firms and experiencing rapid growth, arenaflex is building a team of purpose‑driven professionals who are passionate about transforming the U.S. healthcare system. If you thrive in a fast‑moving, mission‑centric environment where your work directly impacts millions of lives, you’ll find a home at arenaflex.

Why This Role Matters

Our customers—large employers, health‑plan administrators, and the employees they serve—are the heart of arenaflex’s success. Their stories illustrate the tangible impact of our platform and inspire others to join the movement toward better health outcomes. As the Senior Customer Marketing Manager, you will design, launch, and scale a world‑class advocacy program that turns satisfied customers into enthusiastic ambassadors, captures their success stories, and amplifies arenaflex’s brand across the industry.

Key Responsibilities

• Program Ownership: Architect and own a sustainable customer advocacy program that delivers memorable experiences, drives repeat engagement, and cultivates a community of proactive advocates.
• Case‑Study Pipeline: Identify high‑impact customers, negotiate participation, and reward them for sharing their journeys, ensuring a steady flow of compelling case studies.
• Customer Interviews & Storytelling: Conduct in‑depth interviews with a diverse range of arenaflex customers and partners, translating technical outcomes into human‑focused narratives that resonate with a broad audience.
• Content Creation: Produce polished case studies, member stories, video testimonials, infographics, and other marketing assets that differentiate arenaflex and showcase measurable results.
• Asset Management: Build and maintain a searchable internal repository of all customer marketing assets, enabling cross‑functional teams to quickly locate and leverage content.
• Cross‑Functional Collaboration: Partner closely with Product, Sales, Customer Success, and Lifecycle Marketing to align storytelling with product launches, go‑to‑market strategies, and internal communications.
• Metrics & Reporting: Define success metrics (e.g., advocacy adoption rate, content utilization, lead generation from case studies) and regularly report on program performance to senior leadership.
• Continuous Improvement: Gather feedback from participants, iterate on program design, and implement best practices to keep the advocacy experience fresh and valuable.

Essential Qualifications

• Minimum 5 years of experience in customer marketing, advocacy, or a closely related discipline, preferably within a high‑growth SaaS or health‑tech environment.
• Proven ability to design and execute sustainable programs, complete with documented processes, SOPs, and clear communication plans that secure stakeholder buy‑in.
• Exceptional written and verbal communication skills, with a portfolio of published case studies, whitepapers, or storytelling pieces that demonstrate narrative craftsmanship.
• Strong organizational talent—capable of juggling multiple interviews, content projects, and program milestones without missing a beat.
• Demonstrated passion for delighting customers, creating experiences that exceed expectations and foster long‑term loyalty.
• Hands‑on, “roll‑up‑your‑sleeves” mindset; willingness to dive into any task—whether it’s editing a video, designing a survey, or coordinating a live customer panel.
• Experience thriving in a fast‑paced startup environment where priorities shift quickly and resourcefulness is essential.
• Genuine enthusiasm for arenaflex’s mission to improve the U.S. healthcare system and a desire to contribute to systemic change.

Preferred Qualifications & Skills

• Background in healthcare, benefits administration, or related fields, providing context for the unique challenges of our customers.
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo) for tracking advocacy engagement and content distribution.
• Experience with video production, graphic design, or multimedia storytelling tools (e.g., Adobe Creative Suite, Canva, Final Cut Pro).
• Data‑driven mindset: ability to analyze program metrics, extract insights, and translate them into actionable improvements.
• Comfort presenting to senior leadership, investors, or external partners, articulating the value of advocacy initiatives with confidence.
• Network of industry contacts that can be leveraged for co‑marketing opportunities, webinars, or joint case‑study collaborations.

What You’ll Gain at arenaflex

Joining arenaflex means more than a job—it’s a chance to be part of a purpose‑driven movement that is redefining how healthcare is delivered and paid for in the United States. You will work alongside visionary leaders, innovative technologists, and passionate marketers who share a common commitment to impact.

Career Growth & Learning

• Direct exposure to senior executives, including the Director of Product, Customer, and Lifecycle Marketing, providing mentorship and strategic insight.
• Opportunities to lead cross‑functional initiatives, expanding your influence beyond marketing into product development, sales enablement, and customer success.
• Access to continuous learning resources—industry conferences, certifications, and internal workshops focused on storytelling, data analytics, and healthcare policy.
• Clear career pathways toward senior leadership roles such as Director of Customer Advocacy, VP of Marketing, or Head of Community Engagement.

Compensation, Perks & Benefits

• Competitive base salary aligned with market standards for senior marketing talent in the health‑tech sector.
• Performance‑based bonuses tied to program milestones, advocacy adoption, and overall company growth.
• Equity participation, giving you a stake in arenaflex’s long‑term success and upside.
• Comprehensive health, dental, and vision coverage, with generous HSA/FSA options.
• Flexible remote‑first work model, allowing you to work from anywhere while staying connected through regular virtual team gatherings.
• Paid parental leave, unlimited vacation, and a culture that respects work‑life balance.
• Wellness stipend, professional development budget, and access to mental‑health resources.

Our Culture & Values

At arenaflex, we live by four core principles that shape every decision, interaction, and project.

• Mission First: Our purpose—to transform the healthcare system—guides everything we do. Success is measured by the health outcomes we enable, not just by revenue.
• Expect Extraordinary: We set audacious goals and push beyond comfort zones, delivering results that exceed expectations.
• Courageous Communication: Transparency, candor, and constructive feedback are non‑negotiable. We speak openly, even when conversations are uncomfortable.
• Supportive Community: We foster a caring environment where teammates lift each other up, celebrate wins, and learn from setbacks together.

Our collaborative, inclusive atmosphere encourages diverse perspectives, ensuring that the stories we tell reflect the rich tapestry of our customers and the communities they serve.

How to Apply

If you are ready to champion customer voices, craft compelling narratives, and drive meaningful change in the healthcare landscape, we want to hear from you. Join arenaflex and help us turn data‑driven insights into real‑world health improvements.

Apply Job!