Fractional CMO / VP of Marketing (DTC CPG)
Responsibilities
- Own marketing strategy across paid, owned, and earned channels with a focus on profitable growth
- Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI
- Establish weekly/monthly performance dashboards and testing roadmaps
- Translate high-level growth goals into executable plans
- Oversee Meta Ads Manager strategy (hands-on experience required)
- Guide creative testing frameworks, audience strategy, and budget allocation
- Partner with or backfill external ad agencies; hold them accountable to performance benchmarks
- Identify opportunities across emerging channels as appropriate (TikTok, YouTube, etc.)
Requirements
- 5+ years of marketing experience with DTC CPG brands
- Prior experience as a CMO, VP of Marketing, or Head of Growth
- Deep working knowledge of
- Meta Ads Manager (hands-on)
- Google GA4 (hands-on)
- Klaviyo (flows, campaigns, segmentation)
- AI-driven creative and digital design tools (adobe, nano banana, etc)
- Microinfluencer scouting and management
- Organic social design and copy Apply tot his job Apply To this Job Apply tot his job Apply To this Job Apply To This Job
Apply tot his job Apply To this Job