[Remote] Marketing and Public Relations Specialist

Note: The job is a remote job and is open to candidates in USA. Sentara Health is a healthcare organization seeking a Marketing and Public Relations Specialist to develop and execute innovative marketing and communication strategies. The role focuses on enhancing brand awareness, managing internal and external communications, and leveraging public relations and digital marketing to support organizational goals.

Responsibilities

• Developing and executing innovative marketing and communication strategies to enhance brand awareness, engage target audiences, and generate new business opportunities
• Integrating traditional media, digital marketing, and geo-social platforms to ensure a cohesive brand presence across multiple channels
• Managing both internal and external communications, leveraging public relations, digital marketing, and content strategies to support the organization’s goals
• Developing and implementing strategic marketing plans to engage target audiences across various consumer venues, online forums, and buzz marketing platforms
• Monitoring market trends and competitive landscapes to adjust marketing strategies accordingly
• Managing both Public Relations & Communications by ensuring alignment with organizational messaging, developing press releases, media pitches, and public statements to maintain a positive brand image
• Cultivating relationships with media outlets, influencers, and community stakeholders to amplify the organization’s voice
• Overseeing digital & social media marketing performance analytics, organizing/promoting events, sponsorships and partnerships to strengthen brand recognition
• Developing content for websites, blogs, newsletters, and marketing collateral to drive consumer interaction
• Creating compelling content that aligns with brand messaging and consumer interest, developing multi-channel campaigns incorporating traditional PR, content marketing, and social media strategies

Skills

• Bachelors Level Degree (Marketing, Mass Communication) required
• 2 years of Marketing
• 2 years of Public Relations
• Digital and Social media strengths
• Building community relationships and partnerships across the region

Benefits

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Reimbursement for certifications and free access to complete CEUs and professional development
• Pet Insurance
• Legal Resources Plan
• Colleagues have the opportunity to earn an annual discretionary bonus ifestablished system and employee eligibility criteria is met.

Company Overview

Company H1B Sponsorship