Senior Manager, Paid Media (US - REMOTE)

Kindred Bravely is seeking a strategic, data-driven Senior Manager, Paid Media to lead and evolve our performance marketing across paid social, search, display, CTV, podcasts, and emerging channels. This role will set the vision and own the end-to-end paid media strategy across the full funnel, with a focus on driving efficient customer acquisition and scaling sustainable growth. As a key leader within the marketing organization, this individual will expand our reach to support moms throughout pregnancy, postpartum, and early motherhood, while shaping investment decisions and influencing broader company strategy. The Opportunity: The Senior Manager, Paid Media will be responsible for developing and executing a comprehensive paid media strategy that balances brand awareness, customer acquisition, and revenue growth. This role will oversee campaigns across platforms such as Meta, Google, TikTok, YouTube, Podcasts, Connected TV, and other programmatic and emerging channels, continuously optimizing audience targeting, budget allocation, creative performance, and campaign structure to maximize return on investment and improve key performance metrics such as MER, CAC, LTV, and ROAS. This role will also serve as a strategic partner to platform representatives across Google, Meta, TikTok, Podcast, CTV partners, and other key media platforms, working closely with these teams to unlock new opportunities, test emerging ad formats, participate in beta programs, and continuously push for performance optimizations that drive incremental growth. This position serves as a leadership role within the marketing team, with ownership over paid media strategy, investment decisions, and long-term channel roadmap. The role will manage and mentor a Paid Media Specialist, with the opportunity to scale and structure the team over time, elevating capabilities, processes, and performance standards. This individual will operate as a key cross-functional partner across creative, retention, merchandising, finance, and executive leadership, ensuring paid media is fully integrated into broader business strategy, forecasting, and planning. This role will work closely with the Senior Director of Marketing to align paid media strategy with company growth objectives, influence budget planning, and drive high-impact decision-making across the organization. We are looking for someone who...

• Is a business owner. You think beyond channel metrics and understand how paid media impacts revenue, contribution margin, and long-term customer value.
• Is hands-on when needed. You are comfortable diving into campaign builds, reporting, testing, and performance optimization while maintaining a high-level strategic lens.
• Is a strong people leader. You coach, mentor, and develop team members, while building a high-performing and accountable team culture.
• Is innovative. You adapt strategies by analyzing performance data and continuously improving campaigns and channel mix.
• Is a creative problem solver. You enjoy testing new creative approaches and identifying ways to improve ad performance in partnership with creative teams.
• Is intellectually curious. You stay ahead of industry trends, platform changes, and emerging opportunities in paid media.
• Is highly collaborative and influential. You build strong cross-functional relationships and effectively align stakeholders around strategy, priorities, and tradeoffs.
• Is exceptional at whatever they do. You proactively seek to solve complex problems, uncover insights, and identify opportunities for meaningful growth.
• Is one step ahead. You actively drive the paid media strategy forward, ensuring we continue to evolve our acquisition program as the business scales.

Responsibilities include (but are not limited to):

• Serve as the strategic owner of the paid media function, setting the vision, strategy, and operating model across platforms including Meta, Google, TikTok, CTV, Podcast, and emerging channels, with full accountability for investment strategy, budget allocation, and business impact.
• Own and steward the paid media investment strategy and budget, making high-impact, data-driven decisions that balance growth, efficiency, and profitability, while aligning with broader company financial goals.
• Build, lead, and scale a high-performing paid media team, establishing clear goals, elevating execution standards, and implementing scalable processes, frameworks, and organizational best practices.
• Serve as a key cross-functional leader, driving alignment across planning, creative, retention, merchandising, finance, and executive teams, and influencing strategic decisions to ensure paid media is deeply integrated into company-wide planning, forecasting, and growth initiatives.
• Act as the company-wide authority on paid media, shaping perspective, guiding decision-making, and advising senior leadership through clear, insight-driven recommendations.
• Leverage NorthBeam and other attribution tool

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