[Remote] Social Media Manager - Gaming (Freelance)

Note: The job is a remote job and is open to candidates in USA. UNFOLD is an award-winning digital creative agency based in Los Angeles, specializing in culturally relevant digital work for entertainment and brand clients. They are seeking an experienced Social Media Manager to lead social channel management and content publishing for a mobile video game IP, ensuring alignment with broader launch strategies and audience engagement.

Responsibilities

• Own day-to-day management of the game’s social channels, ensuring consistent, high-quality publishing across platforms
• Schedule, publish, and manage social content across channels including coordination of launch beats, announcements, and campaign moments
• Maintain platform best practices and ensure posts are optimized for each channel
• Build and manage the social editorial calendar across launch phases
• Coordinate with creative, production, and client teams to ensure assets are delivered, approved, and ready for publishing
• Write and refine social copy to ensure consistency with the game’s tone and voice
• Perform final quality control (QC) on all social posts before publishing, ensuring accuracy of copy, assets, links, tags, and platform formatting
• Work closely with the Director of Social and cross-functional teams to support integrated campaign execution
• Support the rollout of social content created by the creative team, ensuring assets are properly formatted, scheduled, and published
• Monitor gaming culture, platform trends, and audience behaviors to help keep content timely and relevant

Skills

• 6+ years of experience managing brand or entertainment social channels, ideally within gaming, entertainment, or agency environments
• Proven experience publishing and managing high-volume social content across multiple platforms
• Strong experience building and maintaining editorial calendars and social publishing workflows
• Excellent copywriting and editing skills for social media
• Strong understanding of gaming audiences, fan communities, and social platform behaviors
• Ability to coordinate across multiple teams and manage deadlines in a fast-paced campaign environment
• Previous experience serving as a client-facing social media lead (SME), comfortable presenting recommendations, communicating updates, and collaborating directly with client partners
• Experience supporting or leading social campaigns for the launch of a new AAA game IP or major title release
• Proficiency with Google Workspace and social publishing / collaboration tools (e.g., Sprinklr, Sprout, Asana, Slack)

Company Overview