[Remote] Inbound Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Pavago is seeking a content-driven Inbound Marketing Manager to develop and scale a B2B inbound lead generation engine through LinkedIn content and audience engagement. The role focuses on creating high-performing content, nurturing relationships, and converting prospects into the sales pipeline.

Responsibilities

• Create and manage high-performing LinkedIn content including posts, hooks, carousels, and thought leadership content
• Identify content angles that attract high-intent B2B prospects
• Write content designed to generate conversations, engagement, and pipeline opportunities
• Continuously test and optimize content based on performance metrics and audience response
• Develop messaging frameworks that align with the target audience and buyer journey
• Turn content engagement (likes, comments, profile views, inbound messages) into meaningful conversations
• Initiate natural, value-driven DMs based on audience intent and engagement behavior
• Qualify inbound conversations and move prospects into the sales pipeline
• Support inbound lead flow from awareness through booked calls
• Engage consistently with prospects through comments, direct messages, and relationship-building interactions
• Build trust and maintain ongoing conversations with potential buyers
• Nurture leads through strategic follow-ups, content sharing, and educational messaging
• Strengthen founder and brand positioning through authentic engagement
• Build simple inbound funnels (content → engagement → conversation → call)
• Create lead magnets, nurture flows, and conversion-focused content assets when needed
• Improve conversion rates across each stage of the inbound funnel
• Identify bottlenecks in the content-to-pipeline process and optimize accordingly
• Work closely with the founder to improve lead quality and messaging effectiveness
• Share audience insights, objections, and content learnings
• Collaborate on positioning, offer refinement, and inbound growth initiatives
• Optionally support early-stage sales conversations when needed

Skills

• 2+ years of experience in content-led B2B lead generation, inbound marketing, or organic growth
• Strong experience with LinkedIn content strategy and personal brand growth
• Proven track record generating inbound leads, conversations, or pipeline from content
• Strong copywriting and messaging skills
• Understanding of B2B sales cycles and relationship-based selling
• Ability to write engaging, high-converting content consistently
• Strong communication and relationship-building skills
• Ability to work independently in a remote environment
• Experience growing founder-led brands or B2B service businesses
• Familiarity with LinkedIn analytics and content performance tracking
• Experience creating lead magnets, nurture flows, or inbound funnels
• Understanding of demand generation and pipeline attribution
• Familiarity with CRM systems and lead tracking tools
• Experience supporting consulting, agency, SaaS, or professional service businesses

Company Overview