[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Acara Solutions is seeking a Digital Marketing Specialist to work with their client headquartered in Boston, MA. This role involves providing full-service demand-generation to restaurants, utilizing various marketing tools and strategies to enhance user experience and meet customer goals.

Responsibilities

• Be the point of contact across onboarding, approvals and keeping customers informed on the latest and greatest with their marketing plans
• Own the monthly marketing cycle - create the strategy, calendar, copy and designs for marketing campaigns across Email, SMS and Social, leveraging Toast's internal tools
• Set up and maintain automations such as winback campaigns, receipt marketing and happy hour deals
• Execute channel optimizations (SEO, Google Business Profile, website, listings) and design flyers or other printed collateral as needed
• Report & iterate - deliver monthly performance reports with clear insights; adjust tactics to hit customer goals

Skills

• High School Diploma or GED
• Minimum 2 years of experience with digital marketing tools
• Minimum 2 years of experience interfacing with customers on a recurring basis
• A strong eye for design and ability to create visually appealing, user-friendly campaigns
• Excellent project management and communication skills
• Strong attention to detail, problem-solving skills, and the ability to manage multiple projects simultaneously
• Familiarity with the restaurant industry or small business marketing is a plus

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