[Remote] Social Media Manager

Note: The job is a remote job and is open to candidates in USA. PracticeTek is a leading retail-healthcare tech provider in North America, seeking a Social Media Manager to lead their social media strategy and execution. The role involves developing innovative content, driving engagement, and fostering relationships across social channels to enhance brand visibility and growth.

Responsibilities

• Develop and execute PracticeTek's social media strategy across multiple brands, platforms, and audiences to drive awareness, engagement, and revenue growth
• Lead social media and community marketing programs, creating innovative content and campaigns that strengthen brand presence and customer engagement
• Build and scale a best-in-class influencer and creator marketing program that positions PracticeTek solutions as the preferred choice among leading voices across healthcare specialties
• Establish scalable systems and processes to identify, recruit, manage, and amplify influencer, creator, and customer-generated content
• Execute platform-specific content strategies that align messaging, format, voice, and publishing cadence with audience behavior and engagement trends
• Develop a distinctive and recognizable social brand voice that reflects the innovation, expertise, and leadership of PracticeTek and its portfolio brands
• Engage directly with customers, prospects, influencers, and industry communities across social channels to foster authentic relationships and strengthen brand affinity
• Design and launch creative campaigns, contests, community activations, and social-first initiatives that increase engagement, lead generation, and market visibility
• Partner closely with Product, Marketing, Sales, and other business units, to amplify product launches, company initiatives, and strategic priorities through impactful social storytelling
• Measure, analyze, and optimize social performance against key business metrics, including engagement, audience growth, MQLs, SQLs, and MRR, while continuously testing new formats, technologies, and AI-powered workflows to improve results

Skills

• Bachelor's degree in an applicable discipline
• 5+ years of experience in social media marketing and content creation
• Effective track record of delivering video content, customer stories, and social proof through social channels
• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers
• Experience with Sprout Social is a plus
• B2B SaaS experience is preferred
• Asana Project Management experience is a plus

Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.

Company Overview