Manager, Social Media & Content
Job Description
- Develop and execute social media and content strategies aligned to brand and campaign objectives set by marketing leadership
- Translate integrated campaigns into channel-specific content plans that reflect platform best practices and audience behavior
- Continuously optimize content approach based on performance insights, platform changes, and audience engagement trends
- Own and manage the social content calendar for your portfolio of brands, ensuring alignment with campaign priorities and key business initiatives
- Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content
- Create and publish content directly as needed, particularly for timely, reactive, or lower-lift opportunities
- Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform
- Manage timelines, approvals, intake coordination, asset routing, and cross-functional follow-up
- Drive community strategy + social listening (platform behaviors, audience engagement patterns, trend awareness, etc.)
- Manage day-to-day community engagement across social platforms, including monitoring and responding to comments, messages, and reviews
- Escalate customer or reputational issues as needed in partnership with internal stakeholders
- Foster an active and engaged online community through thoughtful, timely interaction
- Partner with brand, communications, and campaign teams to ensure social is integrated into all major initiatives
- Collaborate with paid media teams to align organic and paid strategies, including content testing and performance learnings
- Work with franchisees and field teams to identify, curate, and amplify relevant local content and success stories
- Track, analyze, and report on social and content performance, including engagement, reach, and content effectiveness
- Use data and insights to inform ongoing content optimization and future planning
- Stay current on platform updates, emerging trends, and competitive activity, and apply relevant learnings to improve performance
- Proactively test new formats, features, and platforms to enhance reach and engagement
- Bring forward actionable recommendations to evolve content strategy and execution
- Support franchisees on platform access and questions
- Other duties and projects as assigned by supervisor and department heads.
Requirements
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
- 3–5+ years of experience in social media, content, or digital marketing roles
- Experience managing social media for multi-brand or multi-unit organizations preferred; franchise experience a plus
- Strong writing and editing skills, with the ability to adapt tone and voice across brands and platforms
- Experience developing and managing content calendars and working within structured campaign frameworks
- Proficiency in social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) and their respective best practices
- Familiarity with social media management and analytics tools
- Experience interpreting performance data and applying insights to improve results
- Strong visual judgment and understanding of effective digital content, particularly short-form video
- Ability to manage multiple priorities and stakeholders in a fast-paced environment
- Strong collaboration and communication skills.
Benefits
- Flexible time off and holiday schedule
- Medical, dental, vision, and life insurance
- Health Savings Account
- Flexible Spending Account
- 401K match
- Monthly allowance for spend at WellBiz Brands, Inc. owned brands
- Cell Phone reimbursement
- Free Employee Assistance Plan Apply To This Job
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