Copywriter, Part-time Contractor

Remote role Full-time Open position

Job Description

Write clear and engaging copy for digital marketing channels, including Social media, email campaigns, and web content
Google Ads, PMax, YouTube Ads, and other paid media platforms
SEO, AEO, and GEO-targeted content to improve visibility and relevance
Edit and proofread marketing materials to ensure accuracy, clarity, and adherence to brand voice and tone.
Collaborate with the Senior Copywriter and cross-functional teams to deliver cohesive, impactful campaigns.
Research to develop subject matter expertise or ability to interview the expert to develop needed content
Stay current with digital marketing trends, best practices, and emerging tools to enhance copy performance.
Develop a deep understanding of customer needs and create content that connects with their desires and lifestyles.
Contribute to brainstorming sessions and creative ideation for campaigns and projects.
Manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
Recommend and test copy to continuously refine messaging for optimal results.

Bachelor's degree in Communications, Journalism, English, Marketing, or a related field.
5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry.
Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns.
Experience working in the optical industry is a plus.
Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting.
Exceptional proofreading and editing skills with a keen eye for detail.
Experience writing for Google Ads, YouTube Ads, and other paid media platforms.
Ability to adapt to established brand voice and tone across various campaigns.
Familiarity with content management systems (CMS) and project management tools like Asana is a plus.

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