[Remote] Digital Acquisition Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. Golden Pet Brands is dedicated to creating a world where pets live longer, healthier lives. They are seeking a Digital Acquisition Marketing Specialist responsible for managing product acquisition across multiple platforms and collaborating with various departments to optimize marketing strategies and customer experiences.
Responsibilities
- Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals
- Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization
- Lead creative meetings to analyze ad results while also coming up with new ideas for testing
- Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages
- Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins
- Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates
- Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition
- Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place
- Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met
Skills
- Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals
- Able to interpret test results to make data-driven decisions
- Proficient at managing multiple projects and able to organize, prioritize and structure workload
- Strong mathematical and analytical skills
- Comfortable with basic image editing softwares
- Creative thinker who can take constructive feedback
- Strong interpersonal, verbal and written skills
- Self-motivated and a team player
- Confident in leading team calls
- Passion for pet health
- Required Education: Bachelor's Degree or equivalent experience
- Required Experience: 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing
- Experience optimizing sales funnels via A/B testing
- Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals
- Preferred Education: Bachelor's Degree in Marketing
- Preferred Experience: 3-5 years of Digital Acquisition/ Performance Marketing
- Direct-to-Consumer experience
- Experience optimizing/strategizing video ad creatives
Benefits
- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Annual bonus
- We match up to3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. [Learn more.](https://www.goldenhippo.com/esop)
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
- Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
- Potential for quarterly KPI bonuses.
Company Overview