Associate, Lifecycle Marketing, Retail

DoorDash is a technology and logistics company focused on empowering local economies. They are seeking a strategic retention marketer to join their New Verticals retention team, responsible for launching CRM programs that drive growth and retention for emerging business lines.

Responsibilities

• Work to support new business lines and expansion opportunities, such as Grocery and Beauty, through thoughtful, strategic, multi-channel CRM strategies
• Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications, including MVP and go-to-market testing for nascent business lines
• Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program
• Partner with Marketing Ops counterparts who are responsible for campaign build, QA, & launch
• Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Promo Strategy, Product, Operations, Analytics, and Strategy teams
• Work with Lifecycle Marketing Managers to increase personalization and relevance within audience lifecycle
• Manage email reporting dashboards, monitor trends, and make recommendations based on results
• Stay current on marketing best practices in email, push and SMS and share learnings and insights regularly with the broader marketing team

Skills

• 1-3 years experience in CRM or email marketing
• Deep familiarity with CRM technology including ESPs/marketing automation platforms
• Analytical mindset with strong attention to detail
• Strong writer and communicator
• Basic knowledge of SQL, HTML and data visualization platforms (e.g. Tableau, Periscope)
• Knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
• Extremely organized, dependable, self-motivated & ability to multi-task
• Bachelor's degree or equivalent experience

Benefits

• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• Wellness benefits
• Commuter benefits match
• Paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• Medical, dental, and vision benefits
• 11 paid holidays
• Disability and basic life insurance
• Family-forming assistance
• Mental health program
• Flexible paid time off/vacation, plus 80 hours of paid sick time per year (For salaried roles)
• Vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week) (For hourly roles)
• Paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week) (For hourly roles)
• Premium healthcare
• Wellness expense reimbursement
• Paid parental leave

Company Overview

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