Marketing Manager, Influencer Business Brand
Why Elite Players Join Rex Tech Elite players join Rex Tech to: empower working people with better tech, be a part of a no-BS hardcore tech business with American/Texan ideals, and build a ridiculously valuable enterprise. Background On Rex Tech Built ground-up multiple startups, all thematically within the real estate space. 6+ generating revenue with over $2B in assets being served and 13,000+ homes. Rex Tech Mission Is To Empower People Rex's technology initiatives empower working people underserved by tech. The products help small business owners, property managers, and vendors make payments, find insurance, route work efficiently, and more. Attributes Of An Ideal Candidate / What You'll Do In This Role
- Effectively represent/promote entrepreneur CEO and ventures. Fully aligned with culture/ethos. High discretion/confidentiality. Impeccable character/integrity. Nails brand voice.
- 5+yrs excellence. 2+yrs business influencer marketing. Killer mentality to "make cash register ring". Extremely clever, self-directed, initiative taker. Entrepreneurial hacker.
- Leads customer journey: initial awareness, front-end conversion, long-term ascension. Multi-channel nurturing. Hands-on solo-operator, teaming to hit sales targets.
- Strong writer, creating content/sales copy; editing without oversight. Executes high-converting email/newsletters, ads, landing page copy, etc.
- Understanding of tech to ensure content compelling, authoritative, accretive to brand.
- Lead comprehensive brand publicity strategies to enhance awareness/recognition.
- Expert in social, e.g. LinkedIn/X. Dreams of creative hacks, exploiting algorithms. Proven: following for self/someone. Imitates influencers (Hormozi, Peterson, WordOnFire, DailyWire). Beats game. Clever collaborating with influencers. Newsjacks.
- Create/curate high-quality, relevant content that resonates with investors/customers. Build/nurture communities to foster trust/credibility. Convert followers to leads/investors.
- Schedule multiple pieces of content across social media platforms. Engage actively with followers, commenters, DMs, strategic relationships. Leverage tools, AI, automation.
- Drive SEO strategy, producing high-quality content across various channels, e.g. websites, blogs, email campaigns – to engage/convert while improving organic search.
- Data/metrics driven, adapting/iterating strategies, with expertise in A/B and multivariate experimentation, LTV modeling, CAC optimization. Proficiency in CRM (e.g. Salesforce). Track/optimize web campaigns with tools like Google Tag Manager, Google Analytics. Excel skills.
- Execute outside box approaches to growth, including text messaging, email marketing, cold-calling. Prove & scale offline channels, e.g. direct mail.
- Generalist: writing, video/photo editing, camera usage. Familiar with no/low-code tools like Zapier; obsesses over automations to boost productivity.
- Bonus: strong design background, creates beautiful websites, CSS/HTML chops.
- Edgy, based, gutsy, contrarian/independent thinker. Clever as serpent, innocent as dove.
Compensation & Requirements
- Compensation commensurate with skill set with a bias toward equity to ensure shareholder alignment, hunger, and "skin in game".
- Realize life's short; determined to make biggest impact.
- Work from home, living locally in Austin (within 30 miles of downtown) for community purposes. Open to remote on an exception basis.
- You understand entrepreneurship is no game for the thin-skinned. The book, "Hard Thing About Hard Things," describes a leader vomiting from stress/anxiety. Hard, smart, long work is the norm. No guts, no glory. No pain, no gain. All in, or out.
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