Global Digital Marketing Analyst (Fluency in Simplified Chinese) [209496]

Join Aquent as a key partner to a globally recognized leader in innovation and technology, a company that consistently pushes the boundaries of what’s possible. This organization is renowned for its commitment to excellence, user-centric design, and groundbreaking products and services that shape the digital landscape. You will be instrumental in driving data-driven decisions that enhance customer experiences and optimize marketing strategies for a brand celebrated worldwide.

• Location: Remote (Must be local to Cupertino, CA, Culvery City, CA, or Seattle, WA)
• Schedule: Monday – Friday, Standard business hours
• Pay Rate: $68.08/hour (Culver City), $72.59/hour (Cupertino), $72.01/hour (Seattle)
• Pay Comments: W2, weekly pay, benefits, 401k w/ match
• Background screening required
• Fluency in Simplified Chinese (reading/analysis) to interpret global consumer feedback and content trends.

The Role: We are looking for a Digital Marketing Analyst who lives at the intersection of statistics, consumer psychology, and global trends. You won’t just report numbers; you will build the models that predict our next big win. From sentiment analysis using NLP to optimizing multi-channel attribution, your work will directly influence how we engage with millions of users across the globe. Responsibilities:

• Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products.
• Assess business needs and translate model outputs into clear, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels.
• Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses.
• Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights.

Required Qualifications:

• Bachelor’s degree or equivalent
• 2-5 years of experience in data analytics, marketing analytics, data science, or a related field
• Ability to effectively communicate with social, creative, marketing, advertising, and data science teams, as well as relevant stakeholders
• Demonstrates a strong understanding of statistical concepts and methods
• Proficient in Excel/Numbers
• Strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook
• Ability to analyze content performance across total, paid, and organic channels
• Proficient in social listening, competitive analysis, and audience/consumer insights tools
• Ability to read and analyze a large amount of content in Simplified Chinese

Preferred Qualifications:

• Ability to write and query code in SQL
• Proficiency in Python or R for data analysis
• Familiarity with SEO metrics and performance data
• Experience creating and maintaining marketing taxonomies
• *About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive. #LI-CA1 Client Description Our client is a global leader in consumer technology, renowned for redefining the intersection of hardware, software, and services. Known for their uncompromising commitment to world-class design and user experience, they create products that have become essential to daily life. You will be joining a team that values craftsmanship and simplicity, working on high-impact projects that reach hundreds of millions of people worldwide. #LI-Remote Apply tot his job Apply To this Job