Business Development Manager | EGO
Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We design, engineer and market power tools and outdoor power equipment within our brand portfolio- EGO, FLEX and SKIL and for other highly respected private brands. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world, we do it all. Summary of Responsibilities: The Business Development Manager (BDM) is responsible for identifying and developing new strategic business opportunities to drive company growth by focusing on Outdoor Power Equipment with the EGO brand. The BDM’s focus is to build and maintain strong relationships with current OPE users and explore new markets and develop dealer network strategies to service the needs of our tools and service users. The BDM plays a pivotal role in driving sales and profit growth and will operate in geographically defined territories that are currently under presented in EGO product/market penetration. Key Job Responsibilities: Sales Target Achievement:
- Achieve or exceed monthly, quarterly, and annual sales targets.
- Recruit and onboard new dealers in alignment with annual goals.
Business Development
- Identify and pursue new business opportunities through cold-calling, networking, and lead generation.
- Generate end-user demand by conducting product demonstrations with key stakeholders such as landscapers, property managers, facility managers, contractors.
- Work actively with the right dealers / customers in territory that provide access to the identified end users of our products. Outside sales managers, branch managers, events, training.
- Develop partnerships with universities, municipalities, parks departments, resorts, golf courses, and other self-maintainer properties within the assigned territory.
- Conduct Market research to identify emerging trends and opportunities.
Dealer / Customer Support and Relationship Management
- Provide comprehensive training and ongoing sales support to dealers throughout the territory.
- Foster long-term relationships with both new and existing accounts.
- Collaborate closely with dealers to expand their businesses, including conducting product demonstrations, facilitating product line reviews, and providing training, sales, and service support.
- Generate end-user demand by cultivating relationships with key stakeholders.
Channel and Marketing Support
- Support EGO brand marketing initiatives at the dealer level.
- Attend national and regional company meetings as required.
- Participate actively in industry events and trade shows to promote EGO products.
- Provide valuable channel feedback to Chervon regarding product performance, market acceptance of marketing initiatives, and competitive intelligence.
Additional Duties
- Earn trust and respect from internal and external stakeholders by consistently demonstrating integrity.
- Manage travel and time efficiently to maximize productivity while adhering to budget constraints.
- Utilize CRM software effectively to maintain detailed records and manage customer relationships.
- Perform additional duties as assigned.