Digital Advertising Specialist
At Pinnacle Marketing Group, we build smart, intentional marketing strategies and paid advertising plays a key role in that.
We're looking for a Digital Advertising Specialist who can confidently build, manage, and optimize Google and Meta ad campaigns from day one. This is an execution-first role for someone who knows how to make digital campaigns perform, and understands how landing pages, tracking, and follow-up channels like email impact overall results.
Success in this role means managing campaigns from setup through optimization and delivering measurable improvements that help clients grow.
Essential Functions
- Build, launch, and manage campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook & Instagram)
- Set up and maintain conversion tracking (GA4, Tag Manager, Meta Pixel)
- Monitor budgets, pacing, and performance to hit client goals
- Optimize campaigns using data, testing, and audience insights
- Conduct keyword research, targeting, and A/B testing
- Collaborate on and provide input for landing page optimization to improve conversion rates
- Optimize email marketing efforts (campaigns, automations, and performance insights) as part of the broader funnel
- Collaborate with internal team on strategy, creative, and messaging
- Support light programmatic/OTT/audio efforts
Requirements & Qualifications
- 3+ years of hands-on experience with Google Ads and Meta Ads
- Bachelor's degree or equivalent experience in Marketing, Advertising, Communications, or related field preferred
- Proven ability to build, manage, and optimize campaigns independently
- Strong understanding of:
- Conversion tracking and attribution
- Campaign structure, bidding, and budget management
- Audience targeting, retargeting, and segmentation
- Experience using Google Ads, GA4, Tag Manager, and Meta Ads Manager
- Ability to analyze performance, troubleshoot issues, and make clear optimizations
- Organized, detail-oriented, and able to manage multiple campaigns
- Clear, practical communication skills
Preferred Qualifications
- Experience with programmatic, OTT, or streaming audio
- Agency or multi-account experience
- Familiarity with SEO or broader digital strategy