Sr. Digital Marketing Manager - Healthcare IT
Join Jacobian's marketing team and take ownership of the digital channels that drive awareness, pipeline, and growth for our AI-powered radiology platform. In this role, you'll manage and optimize everything from paid search and LinkedIn campaigns to marketing automation and SEO, with a direct line of sight to revenue impact.
This is a hands-on role for someone who is eager to build and optimize our campaigns.
What you'll do
Paid Advertising & Demand Generation
- Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations
- Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices
- Scale paid media budgets strategically based on performance data and business growth
- Collaborate with the marketing team on ad creative briefs and campaign messaging
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Develop and execute an SEO strategy to improve organic visibility and search rankings
- Conduct keyword research targeting healthcare buyers and key clinical decision-makers
- Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance
- Apply SEM best practices consistently across all paid search campaigns
Email Marketing & Marketing Automation
- Build and execute email campaigns for events, lead nurture, client engagement, and product updates
- Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales
- Segment audiences and personalize messaging across buyer personas and funnel stages
- Collaborate with sales on lead quality, A/B testing strategies, and follow-up process optimization
Content Distribution, Conversion Optimization & Analytics
- Manage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reach
- Build and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonials
- Create and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elements
- Track marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendations