Marketing Generalist / HubSpot Marketing Coordinator

Northspyre, the only end-to-end real estate development management platform, empowers developers to make smarter investment decisions with data-driven insights and collaborative workflows. Through automation, analytics, and AI, Northspyre gives teams the real-time information, performance insights, and workflow tools they need to do their job with unparalleled speed and intelligence. By bringing project stakeholders, data, and processes together all on one integrated platform, Northspyre eliminates expensive silos in the development lifecycle, making project delivery simple and outcomes more predictable. Since 2017, Northspyre has been the backbone of operational infrastructure for leading development firms, supporting over $500 billion in projects across the US.

About the Opportunity

Northspyre is looking for a Marketing Coordinator to join our fast-growing, venture-backed start-up team. This is an opportunity to make a meaningful impact at a company transforming the $10.5 trillion real estate industry. We are a lean, high-performing team that values ownership, speed, and transparency, with minimal red tape and a strong focus on outcomes.

At Northspyre, we believe in working collaboratively while giving our team members a high level of autonomy and ownership. We trust our employees to take initiative, make decisions, and drive their work forward. We move quickly, support each other, and continuously look for ways to improve. Our team thrives on clear communication, accountability, and a shared commitment to building something impactful.

An ideal candidate is organized, proactive, and excited to work across marketing operations, content, and campaign execution. This role is perfect for someone who enjoys both the analytical and creative sides of marketing and is eager to leverage tools like HubSpot and AI to drive results.

How We Work

• We are a lean and collaborative team where everyone contributes and owns their work
• We give employees autonomy and trust to take initiative and make decisions
• We value speed and efficiency—we move fast, iterate quickly, and focus on impact
• We prioritize clear and direct communication, especially in a remote environment
• We encourage proactive problem-solving without heavy oversight
• We are data-driven, using insights to guide decisions and improve performance
• We support a culture of continuous learning, especially with new tools like AI

You will be

• Building and managing HubSpot workflows and marketing automation
• Supporting and executing email marketing campaigns
• Managing lead flow and marketing operations processes
• Assisting with content creation, messaging, and storytelling
• Using AI tools like ChatGPT to support marketing initiatives
• Organizing marketing projects, timelines, and workflows
• Supporting campaign execution across multiple channels
• Collaborating with marketing and cross-functional teams

What we are looking for

• Experience with HubSpot workflows and marketing automation
• Experience executing email marketing campaigns
• Familiarity with ChatGPT or other AI tools in a marketing context
• Strong English communication and writing skills
• Highly organized and detail-oriented
• Ability to work US timezone hours (required)
• A proactive, creative, and solution-oriented mindset

Bonus if

• Experience working in B2B SaaS environments
• Background in marketing operations
• Content writing or storytelling experience

Benefits and Perks

• In addition to a competitive salary, we are offering a meaningful stock option package
• Comprehensive Medical, Dental, and Vision. Multiple plan options, including a plan option for 100% employer-paid premium for individual coverage for full-time employees.
• 401k Match to help you save for your future (Fully vested after 6 mo eligibility period)
• Unlimited Vacation, Paid Sick Leave, and major US Holidays
• Awesome company swag!
• Free access to Health Advocate
• Hybrid & Remote opportunities - we have an Amazing new office in Midtown Atlanta
• You will be part of a small, professional fast-moving team with minimal supervision
• Annual team gatherings

Top Three Reasons to Join

#1: It’s the Right Time – We’ve already facilitated more than $500 billion of complex projects across the United States

#2. Northspyre has the right product – Our technology empowers modern real estate teams to build leveraging data, automation and artificial intelligence to get to faster, more predictable outcomes on complex projects.

#3. Northspyre celebrates a culture of creativity – We strive to have a sense of community within Northspyre that encourages diverse viewpoints, openness, and fostering an environment in which employees feel comfortable bringing their whole authentic selves to work.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.