Analyst, Digital Shelf Content
Danone is a leading food and beverage company committed to making a positive impact on the world. The Analyst, Digital Shelf Content is responsible for driving the operational execution of product detail pages, ensuring content accuracy and compliance while collaborating with various teams to deliver best-in-class content.
Responsibilities
- Support the execution of brand activation content across copy, imagery, and enhanced content for innovation, restage, redesigns, and strategic optimizations
- Create temporary copy for launches and fast-turn needs under brand and legal guidance
- Manage legal feedback collection process and consolidate updates with proper version control
- Perform final content reviews and validate child SKUs for accuracy and completeness against all feedback
- Track product lifecycle updates and activation timing to align with execution needs, dependencies and retailer specs in partnership with the Omni-Syndication team
- Manage content submission tracking, approval follow-ups, and internal project status reporting
- Lead project management documentation hygiene in collaboration with Content agency to ensure cross-functional materials are organized in SharePoint and Asana
- Support asset and image spec audits in partnership with agencies and Omni-Syndication partners
- Support full integration of Danone BUs into our Digital Shelf content processes and cycles
- Identify content gaps, inconsistencies, errors and partner to implement corrections
- Support A/B testing execution and documentation across content effectiveness tools and AI-driven insights in collaboration with Content Agency and Digital Ecosystems & Capabilities Team
- Apply approved optimization recommendations across PDP elements in partnership with Content Agency and Omni-Syndication team
Skills
- 1–2 years of experience in digital content, eCommerce coordination, or marketing operations preferred
- Strong attention to detail; eagerness to grow in digital shelf content
- Experience supporting cross-functional project workflows preferred
- Highly detail‑oriented and process‑disciplined, with the ability to flag issues early
- Self-starting and proactive leadership style - takes initiative and can hit the ground running
- Collaborative and responsive across cross-functional partners
- Comfortable operating within structured workflows and approval systems
- Creative eye for what will drive consumer conversion
- Ability to balance analytical and creative mindset
- Proven strength of building relationships and managing agency partnerships
- Passion for delivering best in class content to both the consumer AND customer
- Experience with content workflow and approval processes
- Effective at managing multiple stakeholders and projects & connecting the dots
- Strong version control and documentation discipline
- Familiarity with PDP best practices and retailer content requirements
- Proficiency with Microsoft Office and workflow tools
- Working knowledge of SEO copy and digital content fundamentals
Benefits
- Medical
- Dental
- Vision
- Prescription Drug Coverage
- 401k Plan
- Wellness Program
- Life Insurance
- Tuition Reimbursement
- Flexible Time Off
- Paid Parental Bonding Leave
- Caretaker benefits
- 18 weeks of parental bonding
- Fertility
- Surrogacy
- Adoption benefits
- Pet insurance
Company Overview