Marketing Manager

This is a remote position.

Marketing Manager

Job Title:

Marketing Manager – B2B Marketing

Job Code:

Department:

B2B Marketing

Reporting to:

Regional / Senior Manager B2B Marketing

Location:

Role Summary: The Marketing Manager – B2B is responsible for leading and executing the company’s B2B Marketing strategy, building strong relationships with travel agents and corporate clients, and driving revenue growth. This role requires a strategic mindset, leadership skills, and a hands-on approach to expanding market share and achieving Marketing targets in the tourism and hospitality sector.

Key Responsibilities:

• Develop and execute strategies to acquire new B2B clients and expand the company’s business network.
• Drive Marketing initiatives and campaigns to increase market share and revenue.
• Identify and capitalize on new business opportunities through market research and networking.
• Build and maintain strong relationships with key travel agencies, corporate clients, and business partners.
• Set and achieve monthly, quarterly, and annual Marketing targets as per company goals.
• Monitor Marketing performance and analyse market trends to optimize business strategies.
• Implement pricing strategies and Marketing promotions to drive conversions.

• Ensure daily Marketing reporting and accurate data management.ad, mentor, and motivate a team of B2B Marketing executives and assistant managers.
• Conduct regular training sessions to enhance product knowledge and Marketing skills.
• Monitor team performance, provide constructive feedback, and drive productivity.
• Promote a high-performance Marketing culture with a focus on customer satisfaction and retention.
• Act as the primary point of contact for key B2B clients, ensuring strong relationships.
• Handle high-value negotiations and resolve client concerns efficiently.
• Conduct regular client meetings, presentations, and business reviews.
• Stay updated on market trends, competitor strategies, and emerging opportunities.
• Provide insights to senior management to improve Marketing strategies and offerings.
• Recommend product and service improvements based on customer feedback.
• Work closely with operations, marketing, and product teams to ensure seamless service delivery.
• Align Marketing strategies with marketing campaigns for better lead conversion.
• Ensure compliance with company policies and industry regulations.

Preferred Qualifications & Experience:

• Bachelor’s/Master’s degree in Business, Marketing, Marketing, or a related field.
• Experience in B2B Marketing, preferably in the tourism and hospitality sector.
• Proven track record of achieving and exceeding Marketing targets.
• Experience with CRM tools, Marketing analytics, and reporting.

Core Competencies

• Marketing & Business Development | Negotiation & Closing Skills | Relationship Management | Leadership & Team Management | Strategic Thinking & Decision Making | Target-Oriented Approach | Excellent Communication & Presentation Skills